Director Media Europe

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability.We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Developa European media strategy and integrated communication plans for PUMA in line with the Global Brand Comms Strategy, driving ROI, CLV and full-funnel effectiveness

Leadplanning andbuyingofmedia campaigns across the regionaland in the localareas

Develop(online)marketing plans / roadmaps for(digital)activation to increase brand awareness, visibility and support business needs in Europe on a country level

Allocatemktg. budget to media channels,set spending standardsbased on global frameworksand drive strategic frame for channel budget allocation across the full marketing funnel and channels.

Lead ROI-Analysis and Reserach /Analytics like MMM, across full marketing funnel, incl. Media and non-media channels.

Leverageand adapt global toolkits to regionalchannel/categoryspecific toolkits

ExecuteCRM andloyalty on regional level, utilizing global MarTech capabilitiesfor execution

Drivequalified, high-converting trafficviaperformancemarketing e.g. SEA, SEO, Affiliate and CRM and monitorperformance marketing ( A/B testing, landing page suggestions, etc.)

Manageagency relationships and ensure campaign delivery, pacing, and optimization

Monitorand createmediacoverage reports, including the evaluation of the media equivalence value

Identify new trends , platforms and innovationsfor technologies and contentto drive content and campaign visibility

Lead, build and develop a high-performing Media team

Proven expertise in Media Strategy, Planning & Buying across regional and international markets, with the ability to translate global frameworks into impactful regional strategies.

Strong budget management capabilities, ensuring effective allocation across channels and full‑funnel stages to maximize business impact.

Advanced analytical skills, including ROI measurement, marketing effectiveness modeling (e.g., MMM), and performance evaluation across media and non‑media drivers.

Hands‑on experience in digital and performance marketing, covering SEA, SEO, Affiliate, CRM, and scaling data‑driven campaigns.

Proficiency with MarTech and CRM ecosystems to drive loyalty, personalization, and customer engagement initiatives.

Demonstrated leadership in managing agencies and developing high‑performing teams, fostering strategic, analytical, and execution excellence.

Highly structured, resilient, and effective in complex matrix environments, with strong ownership, adaptability, and a results‑driven mindset.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg. Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward. And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!