EMEA Music Promotion & Marketing Manager - SoundOn - Berlin

EMEA Music Promotion & Marketing Manager - SoundOn - Berlin

SoundOn is an all‑in‑one platform powered by TikTok that empowers music creators through every step of their career, from integrated creation and analytics to global omni‑channel distribution and monetization. Join us to make an industry impact!

Responsibilities

• Digital Marketing / Promotion – work with in‑house A&R, marketing, product and artist management teams to ideate, plan and execute music promotion campaigns (on and off TikTok) to develop viral trends based on creative ideas and data insights.
• Relationship Management – lead/support strategy and advise internal and management teams on the most effective release and streaming approaches to maximise campaign impact.
• Discovery & Insights – identify and monitor key digital & social platforms for emerging trends and creative ideas; provide local insights to support Product, Engineering & Strategy teams.
• Business‑oriented Performance – manage promotion/marketing campaign performance with qualitative and quantitative targets aligned with business objectives.

Qualifications

Minimum Qualifications

• 5+ years of experience in digital content, influencer/creator marketing, or the music‑related industry.
• Experience with short‑video platforms such as TikTok, Instagram Reels or YouTube Shorts.
• Strong ability to develop and execute content strategies to establish and amplify trends on TikTok.
• Extensive experience in music promotion and creator‑based social marketing campaigns on TikTok.
• Excellent communication and project management skills to manage internal and external stakeholders effectively.
• Strong data analysis skills, with the ability to conduct deep‑dive analyses and make data‑driven decisions.
• High written and oral proficiency in German and English.

Preferred Qualifications

• Established network with local partners and agencies across the DACH region (and ideally in other EMEA markets) to promote music through editorial playlists, radio, TV, and digital channels.
• Strong work ethic, self‑motivation and a results‑oriented approach, with ability to collaborate across regional nuances and cultures.
• Good sense of music content with a keen eye for discovering viral trends on social media.

About TikTok

TikTok is the leading destination for short‑form mobile video. Our mission is to inspire creativity and bring joy. Headquarters are in Los Angeles and Singapore, with offices worldwide including Berlin.

Why Join Us

Creativity is at the core of our mission. We build products that help people authentically express themselves, discover, and connect. Join a diverse, global team that thrives on curiosity, humility and a “Always Day 1” mindset to learn and innovate together.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences and unique perspectives. We celebrate diverse voices and aim to create an environment that reflects the many communities we reach.

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