European Business Development Manager

Dometic Vehicle Outfitters EU GmbH is one of the leading premium manufacturers of off-road vehicle accessories, SUV equipment, and camping gear. As part of the Dometic Group, we are shaping the future of “mobile living.”

We are a global employer committed to equal opportunity and proud of our diverse and inclusive culture. We welcome a variety of perspectives and strive to create an inclusive environment that benefits our employees, customers, and communities. We explicitly welcome diversity, regardless of gender, age, background, disability, sexual orientation, or gender identity.

About the Position

The European Business Development Manager is the primary owner of commercial strategy for our European territories, with focus on the key markets Germany, France and the UK and should be based within Germany. With his expertise and experience in the automotive industry he is a key partner to the Managing Director in shaping, planning, and executing commercial direction across all B2B channels.

This role supports the Go-to-Market (GTM) process, ensuring that all product launches, Retail Intro Dates (RID), demand forecasts, and channel strategies are fully aligned with Marketing, Supply Chain, and Finance. The European Business Development Manager translates top-line revenue targets into actionable commercial plans and bottom-up product, channel, regional, and account-level forecasts together with the Managing Director and the B2B Team.

While the role is responsible for cross-channel strategic leadership, the European Business Development Manager has full accountability for the growth of the business, and execution of agreed commercial plans. This includes channel strategy, program development, account planning, business development and sales execution.

Key Responsibilities

• Commercial Strategy & Business Development (Primary Responsibility)
  • Develop and own the commercial strategy and support, develop and apply to all European countries.
  • Translate strategic priorities into actionable commercial plans.
  • Identify channel opportunities, risks, and strategic growth levers.
  • Partner with the Managing Director to define revenue targets, channel mix, and commercial priorities.
  • Ensure all commercial decisions support brand direction, profitability, and channel harmony.
  • Align strategy with Managing Director on needs in regards of Marketing, Supply Chain, and Finance.
• Go-to-Market (GTM) Support
  • Supporting launch readiness across functions: Marketing, Supply Chain, Product, Sales, and Finance.
  • Supporting GTM alignment and ensure commercial requirements are embedded into launch plans.
• Forecasting, Demand Planning & Revenue Modeling
  • Translate top-line revenue targets into bottom-up product, channel, regional, and account forecasts.
  • Build demand plans for both existing products and new product introductions.
  • Support Marketing on NPI assumptions and provide forecast volumes tied to GTM to Managing Director and Supply Chain.
  • Track forecast accuracy and provide updates, adjustments, and scenario planning.
  • Identify commercial risks and opportunities to support agile decision‑making.
• Business Development Ownership & Support on Sales Execution
  • Develop annual channel strategies, account segmentation, pricing frameworks, and program structures for respective regions.
  • Build account‑level plans.
  • Lead quarterly business reviews with key accounts.
  • Ensure strategy execution aligning with inventory expectations, and commercial priorities.
• Trade Marketing Leadership for B2B in Europe (Strategic Direction)
  • Define B2B trade marketing priorities aligned to commercial strategy and channel needs.
  • Provide Marketing with requirements on dealer activation, POP, launch materials, and channel programs.
  • Initiate channel‑specific activation and ensure alignment to GTM.
  • Monitor channel performance, competitor activity, and activation results to inform future strategies.
• Commercial Governance & Performance Management
  • Adapt pricing strategy across channels.
  • Maintain commercial dashboards, KPIs, forecasts, and performance reports.
  • In cooperation with Managing Director, ensuring commercial decisions align with brand, margin, and inventory realities.
  • Provide transparency and reporting to the Managing Director and functional leads.

Qualifications & Experience

Required:

• 5 years in commercial strategy and business development, channel leadership, category management, or sales planning.
• Experience in executing GTM strategies.
• Experience leading key account functions.
• Strong cross‑functional experience across Marketing, Supply Chain, and Finance.
• Experience in adapting to regional differences in CRM.

Preferred:

• Experience in outdoor, automotive, consumer goods, or similar industries.
• Experience in omni‑channel environments (B2B & DTC).
• OEM and SAM Experience.
• Familiarity with ERP/CRM systems.

Key Competencies

• Fluent German and English skills in speaking and writing.
• Commercial strategy & channel thinking.
• Analytical and forecasting acumen.
• Cross‑functional orchestration.
• Communication.
• Revenue modeling & scenario planning.
• Ability to translate strategy into execution.
• Planning rigor & commercial discipline.
• Driving license.

Traveling involved – visiting existing dealer network as well as new opportunities.

Participating in trade fairs, exhibitions, club days, dealer events as well on big consumer shows.

Dometic's Core Values

To thrive and succeed in this role, you understand the importance of our core values – Together We build our future, We play to win, We embrace change and We walk the talk; these values reflect the heart and soul of Dometic and they define what it takes to work here and how we do things.

Dometic operates with a 4+1 policy, 4 days per week in the office and the possibility to work 1 day per week remotely. We see the social aspect of being in the office, meeting colleagues, having short coffee break interactions or a quick face‑to‑face meeting as key to success as we become more productive and fast paced in terms of problem solving, learning, cross‑functional collaboration and not the least in a way to have fun at work!