Growth Engineer (B2B Lead Generation)

Overview

Bella & Bona is a venture‑capital‑backed food‑tech company offering a workplace food program that employees enjoy every day.

We are building a category‑defining company at the intersection of food, operations, and technology. As we scale, lead generation becomes a critical growth lever , and we are looking for someone to take full ownership of it.

We are hiring a Performance Marketing (B2B Lead Generation) to build and scale a high‑performing, automated demand generation engine .

This is not a traditional marketing role. You will not just manage campaigns. You will design systems that generate pipeline predictably and efficiently , using automation, data, and AI.

You will report directly to the Head of Growth and work closely with leadership on one of the most critical questions for the company:

How do we generate high‑quality B2B leads at scale, efficiently?

This role is designed for someone who combines performance marketing expertise, strong analytical thinking, and a deep automation mindset.

Your mission

Your mission is to build and scale Bella & Bona’s B2B lead generation engine. You will own the full funnel from traffic > lead > qualified opportunity , with a strong focus on measurable outcomes.

Paid acquisition & channel management

Own and scale performance across channels such as:

• Google Ads (Search, Display)
• LinkedIn Ads
• Other B2B acquisition platforms

You are responsible for:

• Campaign structure and optimization
• Budget allocation and ROI
• Continuous experimentation and iteration

Automation & AI‑driven growth systems

A core part of the role is building automated systems that improve performance and efficiency.

Examples:

• Automating campaign creation and optimization
• Building lead scraping and enrichment workflows
• Connecting tools across the marketing and sales stack
• Using AI to generate, test, and optimize creatives and copy

You should be comfortable using tools such as:

• Claude
• n8n
• HubSpot

We expect you to think in systems, not manual execution.

Funnel optimization

You will continuously improve conversion rates across the funnel:

• Ad > landing page
• Landing page > lead
• Lead > qualified opportunity

This includes:

• Landing page optimization
• Messaging and positioning
• Lead quality improvement

Data & performance analysis

You will define and track key metrics such as:

• Cost per lead (CPL)
• Cost per qualified opportunity
• Conversion rates across the funnel
• Channel performance

You will use data to:

• Identify bottlenecks
• Prioritize experiments
• Allocate budget effectively

Your profile

We are looking for someone who operates at a high level of intensity and ownership.

You likely bring:

• Strong experience in B2B performance marketing
• Proven track record managing Google Ads and LinkedIn Ads
• Deep understanding of lead generation funnels
• Strong analytical and structured thinking
• High ownership and execution focus

You are extremely strong with automation and AI

• You use AI tools like Claude daily
• You are comfortable building workflows with Clay / n8n / Zapier / similar tools
• You constantly look for ways to eliminate manual work

You are the type of person who:

• Builds systems instead of doing repetitive tasks
• Tests fast and learns fast
• Thinks in experiments and iteration cycles
• Is obsessed with performance and efficiency

Experience in high‑growth startups, agencies, or performance‑driven environments is a strong plus.

Why us?

• Full ownership of a core growth function
• Direct impact on company revenue
• Opportunity to build a scalable lead generation engine from scratch
• Work at the intersection of marketing, data, and technology
• High autonomy and responsibility
• Fast‑paced, ambitious environment

Bella & Bona's Team Culture

• Mission‑driven and long‑term oriented – we focus on building a sustainable company with real impact
• Strong sense of ownership – we take responsibility and act like founders
• Open and proactive communication – clarity, honesty, and solutions matter
• High execution standards – we move fast and care deeply about results
• Continuous learning mindset – we constantly improve how we work
• Customer‑centric approach – everything starts with delivering great experiences