Growth Marketing Manager: Aufbau neuer Teambuilding-Brand für Education/Travel Startup (m/w/d)

Growth Marketing Manager: Aufbau neuer Teambuilding-Brand für Education/Travel Startup (m/w/d)

Company: SchoolRallye.com

We’re building a new brand “TeamRallye” for teambuilding events and expanding our digital treasure hunts into new cities. To achieve this, we’re looking for an energetic Growth Marketing Manager who will help us grow from a startup to a scale‑up and unlock new markets while keeping student learning playful and team‑oriented.

Responsibilities

• Marketing‑Creative Mastermind:
  • Develop compelling ad copy for Meta campaigns and video productions.
  • Build landing pages and complex CMS pages.
• Performance‑Marketing & Online Distribution:
  • Operate and test Meta Ads creatives following best practices.
  • Launch and monitor Google Ads campaigns.
  • Position the brand on Tripadvisor, Merchant Center, and other portals.
  • Handle analytics, GTM, tagging, and attribution.
• Prozess‑Automation:
  • Ensure smooth workflows with Airtable, Zapier, and the ticketing system.
• B2B‑Business Development:
  • Build a reseller network for team‑building events.
  • Identify potential teambuilding agencies.
  • Persuade partners via e‑mail, phone, and follow‑ups.
  • Assist partners with onboarding into the booking system.

Qualifications

• Skills & Mindset:
  • Self‑organised, solution‑oriented, and able to manage multiple projects.
  • Strong copywriting skills that drive clicks and sales.
  • Customer‑centric thinking for teachers and HR managers.
• Experience & Tools:
  • 2–4 years in online marketing, preferably in an agency or small team.
  • CMS (Webflow / WordPress)
  • Google Ads & keyword optimisation
  • Analytics / Tag Manager
  • Meta Ads / creatives / performance testing
  • CRM / e‑mail marketing (ActiveCampaign)
  • Project management (Asana) & freelancer coordination
  • Low‑code / automation tools (Zapier / Bubble)
• Language & Organisation:
  • German native level, English solid.
  • Self‑organised, remote‑capable, and reliable.

Benefits

• Remote work (incl. WeWork membership), with optional office in Berlin.
• Flexible working hours tailored to your life phase.
• Direct collaboration with the founder and real impact on growth and brand.
• Fast‑paced, digital team that values purposeful meetings.

Seniority level: Mid‑Senior level | Employment type: Full‑time | Job function: Marketing | Industries: E‑Learning Providers