Influencer & Growth Marketing Manager (mwd)

Stellenbeschreibung:

ZEAL Network SE is a dynamic international group of companies that has been creating exciting and innovative lottery experiences for over 20 years. As Germany’s largest provider of online lotteries through our brands LOTTO24 and Tipp24 and a trusted partner of Spain’s ONCE the second‑largest national lottery, we have been shaping the future of the lottery industry. We are passionate about driving innovation as demonstrated by our newest brands Freiheit and Traumhausverlosung which bring fresh and exciting dreams to life. Additionally through ZEAL Ventures we invest in inspiring e‑commerce start‑ups like Omaze and DAYMADE fueling fresh ideas and opportunities.

Our team of 300 professionals from diverse backgrounds is united by a visionary mindset, a passion for collaboration and a commitment to inspire dreams. At ZEAL we empower our people to think ambitiously and work together toward a shared purpose: helping people imagine and achieve their aspirations.

This role is dedicated to driving new customer acquisition by harnessing the power of influencer marketing and paid social performance. You will combine strategic thinking with a hands‑on data‑driven approach to build, optimize, and scale campaigns that contribute directly to growth. Working closely with the Growth Marketing Lead you will shape and execute initiatives that elevate our brand visibility and deliver measurable impact.

Your tasks

Develop and execute an influencer marketing strategy focused on customer acquisition
Identify, negotiate and manage relationships with influencers and content creators
Design and run influencer campaigns from concept to reporting, ensuring strong creative fit and performance
Collaborate with the Growth Marketing Lead to align influencer marketing with paid social activities
Plan and manage paid social campaigns across multiple platforms for new go‑to‑market products and initiatives
Support the Product team with planning and executing A/B tests to enhance acquisition funnel performance
Monitor trends and competitor activity to identify innovative influencer opportunities and new growth levers

What you offer us

Proven experience in influencer marketing or paid social with a strong focus on customer acquisition
Hands‑on experience in managing influencer campaigns and working with social advertising platforms (e.g. Meta Ads Manager, TikTok Ads)
Strong analytical skills with the ability to interpret data and translate insights into actionable improvements
Excellent communication and negotiation skills
Creative mindset combined with a data‑driven results‑oriented approach
Fluent in English and German

Nice-to‑Haves

Existing network or established relationships with influencers and/or talent management agencies
Experience in growth marketing, conversion optimization or cross‑channel performance campaigns
Familiarity with influencer marketing tools

What we offer

A modern dynamic culture grounded in the success of a leading‑edge e‑commerce company.
A talented team of ambitious, like‑minded colleagues where your knowledge and ideas truly make an impact.
Ongoing personal growth supported by an annual development budget of €1,500 to invest in your professional development.
Trust and autonomy – no micromanagement, just confidence in your ability to deliver and excel.
Flexible work options with a hybrid setup focused on results.
Unlimited vacation days in addition to your yearly 30‑day vacation allowance.
Opportunity for workations abroad using our WorkFlex tool.
Monthly mobility allowance of €30 to use on the mobility option of your choice (e.g. the Deutschlandticket) plus access to a company bike leasing program.
Company pension scheme provided in partnership with Degura to support your future financial security.
Subsidized EGYM WELLPASS membership with a contribution of only €25 per month giving you access to a wide range of gyms and sports options across Germany.
Quarterly company events along with regular team activities and informal gatherings – a favorite being our Healthy Tuesday lunches or Treat Thursdays in the office!