Head of Marketing & Brand (m/f/d)

Why us?

We’re a fast-growing scale-up reshaping how people use and pay for electricity.

Our smart energy tariffs make energy more flexible and more affordable. Most people don’t even know this is possible yet—or how they benefit. That’s where you come in.

Backed by €35M+ from leading VCs and trusted by 150,000+ customers across B2C and B2B, we’re scaling fast. Marketing, Brand & Communications will be a key lever to accelerate that growth and deepen our market position.

This isn’t a typical D2C playbook. The category is complex, often overlooked—and full of potential. You won’t just manage CPAs; you’ll build the growth engine across online and offline, from strategy to impactful hands‑on execution.

What can you bring

• 6+ years in Marketing/Brand/Comms with 3+ years people leadership; you’ve built teams and upgraded talent.
• From 0→1 and 1→n: proven track record launching channels across online and offline and scaling them profitably with a hands‑on mentality.
• Deep Meta and/or native expertise; SEO (and i­deally GEO/AI Overviews) exposure is a strong plus.
• Hands‑on performance chops across creative, targeting, bidding, landing pages, and funnel design.
• PR/Comms experience: media strategy, narrative development, spokesperson enablement, and crisis readiness.
• Test‑and‑learn leader: bold bets, clear hypotheses, clean readouts; you know when to A/B vs. ship.
• Operates well in ambiguous, fast‑changing environments; brings structure without slowing things down.
• Abuilder’s mindset: resourceful, experimental, outcome‑obsessed.
• German language skills required; Business‑fluent English.
• Nice to have:
  • Experience in regulated or utility‑adjacent categories (energy, fintech, telco, mobility).
  • Experience with MMM, incrementality, server‑side tracking, and privacy‑safe growth.

Our Benefits

The Details

• Location: Berlin
• Reporting to: Chief Commercial Officer (CCO).
• Comp & benefits: Attractive salary and meaningful equity package, growth budget, and modern benefits.

Your Impact

• Build and lead a high‑performing Marketing, Brand & Communications team (currently 7 FTE); hire, coach, set goals, and develop the operating model further.
• Own all marketing channels end‑to‑end across Online as well as Offline and establish a setup that allows continuous testing to identify the most impactful playbooks; rather five sharp tests a month vs. one “perfect” quarterly campaign.
• Own and develop Rabot’s brand: positioning, narrative, identity—establish Rabot Energy as a leading B2C & B2B sustainable energy brand.
• Scale SEO and our GEO muscle (Generative Engine Optimization / AI Overviews) as an emerging acquisition channel.
• Own PR/Communications: messaging & narrative architecture, media relations, creator/influencer and partnership strategy, and issues/crisis comms playbook.
• Strengthen lifecycle/CRM (email, push, in‑app, referral) to improve activation, retention, and LTV.
• Pilot and scale non‑digital growth plays—OOH, print, experiential/PR stunts—with clear hypotheses and lightweight measurement to unlock repeatable, word‑of‑mouth growth.
• Drive our Performance Marketing engine across Meta, native, paid search and affiliates and explore new channels (TikTok, Reddit, YouTube Demand Gen, creators, partnerships)—and stop what doesn’t work.
• Become our Rabot spokesperson and represent across Media and conferences.
• Own measurement & economics: attribution, incrementality, LTV/CAC, payback, and a transparent KPI stack.

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