Head of Marketing

HotelFriend AG is seeking an experienced

Head of Marketing

with native-level German, strong leadership capabilities, and a proven track record in PR and brand visibility. We offer an attractive salary, significant autonomy, and the opportunity to shape the marketing direction of a fast-growing international SaaS company in the hospitality industry.

Job description: As Head of Marketing at HotelFriend, you will lead our marketing department in Leipzig and take full ownership of our brand positioning, public relations, and market expansion efforts across German-speaking markets and beyond.

Your responsibilities will include:

developing and executing comprehensive marketing strategies aligned with company growth objectives;

leading PR initiatives to establish HotelFriend as a thought leader in hospitality technology;

building and maintaining relationships with media outlets, industry publications, and influencers;

driving AI visibility strategy (GEO/AISO) to ensure HotelFriend is recommended in AI-powered search tools and assistants like ChatGPT, Claude, Perplexity, and Google AI Overviews;

managing content strategy optimized for both traditional search and generative AI discovery;

analyzing market trends, competitor activities, and identifying new opportunities;

coordinating with sales and product teams to align messaging and campaigns;

managing and mentoring marketing team members;

representing HotelFriend at industry conferences, trade shows, and media events;

monitoring KPIs and delivering regular performance reports to executive leadership.

Our requirements:

degree in marketing, communications, journalism, or related field;

5+ years of marketing experience with at least 2 years in a leadership role;

native or near-native German language skills (written and spoken) — essential;

strong command of English;

proven success in PR campaigns and media relations;

understanding of AI search landscape and Generative Engine Optimization (GEO) — how brands gain visibility in AI-generated responses;

experience with content strategies that perform across traditional SEO and AI discovery channels;

experience in B2B SaaS, hospitality, tourism, or technology sectors is a strong advantage;

excellent communication, presentation, and stakeholder management skills;

strategic mindset with hands‑on execution capabilities;

data‑driven approach with experience in marketing analytics;

proactive, creative, and results‑oriented personality.

Reasons why you will love your new job:

leadership role with real impact on company direction and growth;

autonomy to implement your vision and ideas;

work at the cutting edge of AI‑era marketing and brand visibility;

international environment with opportunities across multiple markets;

direct communication with C‑level executives;

friendly team culture and modern office in Leipzig;

competitive salary and performance‑based incentives;

opportunity to shape the brand of an innovative hospitality tech company.

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