Head of Supply – Build the Future of App Growth

Head of Supply – Build the Future of App Growth

App Networks| DSP | CTV | OEM | MMP Expert Europe:

Appiness's

main office is in

Amsterdam

but you can work from any of our offices in

Berlin

/ Munich / London Hybrid | Senior Level | Full Ownership

We are not looking for a Media Buyer. We are building the supply backbone of a next-generation on App Growth company. Appiness is an AI-powered App Growth Partner turning app users into shoppers. We don’t resell CPI traffic. We build incrementality across traffic ecosystems. Now we’re hiring the person who will own and scale our

Supply-Side Intelligence Layer .

Your Mission Design and scale a diversified, resilient, high-margin supply ecosystem that: Adds differentiated traffic sources (DSPs, CTV, OEM, premium) Protects incrementality (our USP) Eliminates publisher dependency risk Drives new GP through strategic supply expansion Prevents CPI/CPA commoditization

You will decide

where and how we scale. This is a business-critical leadership role.

What You’ll Actually Do Expand the Supply Universe You will identify, evaluate, negotiate and activate: New & relevant App Networks Programmatic DSPs Performance DSPs CTV platforms OEM & device-level partnerships Premium / non-commoditized inventory

You understand the structural difference between: network traffic, DSP buying, OEM supply and walled gardens. You don’t just “test traffic.” You architect supply strategy.

Own MMP & Incrementality Logic You have real experience in: Adjust/AppsFlyer / Singular or similar

You understand: Postbacks & event mapping SKAN complexity Cohort validation LTV analysis Fraud signals Incrementality testing

If you only read dashboards — this role is not for you.

Deep Network & DSP Experience You’ve worked hands-on with at least one of: AppLovin| ironSource / Unity| Liftoff| Moloco| InMobi|Mintegral| Chartboost| AdColony|Fyber or similar. And you understand how buying logic actually works. You know how supply is structured. You know what “easy scale” really means. You know how to protect margin.

Understand the Ecosystem You know how campaigns operate across: Meta| Google App Campaigns| TikTok| Apple Search Ads You understand how to compare their incrementality vs external DSP supply. You think cross-channel.

How Success Looks Like New high-quality publishers onboarded Clear diversification (no single publisher >30%) Strong GP per new supply partner Measurable incremental revenue impact Strong margin protection A resilient supply stack

Who You Are 6–10+ years in mobile performance ecosystem Strategic, commercially sharp Comfortable negotiating with networks & DSPs Obsessed with incrementality Skeptical of inflated scale Thinks in GP and enterprise value

You are not a channel specialist. You are a supply strategist.

Not For Junior UA managers Pure Meta/Google buyers Campaign operators Arbitrage CPI traders

Why This Is Big You will own one of the two core pillars of the company. Your decisions directly impact: Margin Risk Growth stability Company valuation

This is not a job. It’s ownership of a growth engine.

If you’re ready to build differentiated supply — not just manage traffic — let’s talk.

As part of Tradedoubler Group, Appiness is a truly global force, with offices across 10+ countries. Our team? Diverse, creative, and endlessly collaborative—bringing together brilliant minds from all over the world to shape the future of digital growth.

Company Description Tradedoubler, established in Stockholm in 1999, is Europe's no. 1 Partner Marketing network. We provide Partner Marketing and Tech Solutions across 90+ countries, fostering partnerships between Brands and Publishers. Our platform offers various programs like Partner Programs, Influencer Programs, SaaS Partner Marketing, Lead Generation, and App Marketing. appiness.net | tradedoubler.com