Influencer Marketing Manager - danish/swedish speaking (m/w/d)

Overview

You speak English fluently and one of the Nordic languages at a native level. You see influencer marketing as a sales-driven growth channel, negotiate confidently, and focus on performance and revenue — turning creator partnerships into a measurable growth driver for a leading DTC brand in the Nordics (Denmark, Sweden, Norway, Finland).

Our footwear brand Pammys has grown to more than 1 million customers in its first three years and was named the fastest-growing e-commerce brand in Europe by the Financial Times. With a team of over 100 people across locations in Kiel, Hamburg, and an 11,500 m² logistics centre in Lensahn, we are building a global footwear brand that redefines style, comfort, and modern aesthetics. We are entering our next growth phase to reach mid nine-figure revenue through international expansion and a broad product portfolio.

We are looking for a (Senior) Influencer Sales Manager – Nordics (m/f/d) who strategically acquires creators across Denmark, Sweden, Finland, and Norway, negotiates high-performing partnerships, budgets with a strong performance mindset, and ensures influencer marketing scales measurably, efficiently, and profitably across the Nordic markets. Important: We are an office-first company. You will work daily from one of our offices in Hamburg or Kiel, close to the team, processes, and the brand.

Responsibilities

• Identification, evaluation, and prioritization of high-performing creators in the Nordics (Denmark, Sweden, Norway, Finland) (TikTok, Instagram, YouTube) based on clear sales and performance KPIs.
• Proactive outreach to Nordic creators, agencies, and management with a clear value proposition and focus on closing deals.
• Development and maintenance of a scalable Nordics creator funnel (micro, mid, macro) for continuous revenue generation.
• Qualitative and quantitative screening of creators for performance potential, target group fit (Nordic audiences), brand match, and price-performance ratio.
• Negotiation and conclusion of terms and conditions, including pricing, licenses, content scope, whitelisting, and usage rights—with a focus on maximum ROI.
• Ensuring maximum performance per € invested through data-driven creator selection and deal structuring.
• Conducting price benchmarking in the Nordic influencer market and continuous optimization of creator costs.
• Contract drafting, deal closing, and documentation of all Nordic creator collaborations.
• Performance-based evaluation of creators based on ROAS, CPM, CPC, CTR, and content quality.
• Close collaboration with the Paid Media Team: transfer of scalable winning assets for paid distribution (UGC, whitelisting ads).
• Selection and development of creators with high UGC and paid scaling potential for the Nordics.
• Ensuring timely content production and adherence to briefs, guidelines, and deadlines.
• Building and maintaining long-term, high-revenue relationships with top performers in the Nordic creator pool.
• Regular check-ins, performance reviews, and upselling of follow-up and scaling campaigns.

Your profile

• Experience in influencer marketing, talent management, creator partnerships, or sales — ideally focused on the Nordics (Denmark, Sweden, Norway, Finland).
• Strong negotiation skills and a confident, results-oriented mindset; analytical and performance-driven.
• Professional and respectful interaction with creators; communicative, engaging, and goal-oriented with a focus on closing deals.
• High intrinsic motivation to build and sustainably develop a scalable Nordics creator network.
• Strong deal and business mindset: budgeting, margins, conditions, performance KPIs, and scaling.
• Solid understanding of social media and performance marketing, especially TikTok and Instagram (YouTube is an advantage).
• Business fluent in English; knowledge of Danish, Swedish, Finnish or Norwegian is a strong advantage. German skills are a plus but not required.
• Hungry, ambitious, and results-oriented — you want to deliver measurable impact and take ownership.
• Being present in the office is a plus for you: direct exchange, quick coordination, and short decision-making processes.

Why us?

• Room for ownership: help build our Nordic markets from the ground up and execute ideas directly.
• A scale-up with momentum: part of a company that’s become a leading DTC brand in Europe.
• Attractive compensation with a variable bonus component.
• International environment: close collaboration with Marketing, Creative, and Performance teams.
• Strong team spirit: collegial, supportive and goal-driven—we move forward together as one team.
• Growth and development: regular trainings, workshops, and access to best practices in online marketing.
• Modern offices in Hamburg and Kiel: bright, central, and equipped for productive work.
• Additional benefits: free drinks, employee discounts, and access to corporate benefits.

About Us

Pammys is the fastest-growing footwear brand in Europe. With more than 1 million delighted customers in our first three years, we are building a global brand with momentum. Locations in Kiel, Hamburg, and an 11,500 m² logistics center in Lensahn. Our team of 100+ professionals works to establish Pammys as a leading fashion and comfort brand worldwide. We are aiming to scale to mid nine-figure revenue in the coming years.

Our mission is to build a brand that redefines style, comfort, and modern aesthetics — and creates products people truly feel. We move fast. We think big. We experiment, test, scale, and deliver. There’s momentum here every day. If you want to be part of a company shaping its global footprint, welcome to the Pammyversum!