Senior Manager Influencer Marketing

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION

• As part of the Comm’s, Social & Entertainment team, this role’s purpose is finding the right Influencers, creator & Entertainers relevant to PUMA.
• Budget planning & ongoing follow up for your field of play & responsibilities.
• Represent European Culture, Influence & Entertainment Strategy in the global brand organization and at key European fashion, trend and sports culture across energy cities and local communities.
• Planning and implementation of paid & organic influencer & Entertainer campaigns to drive awareness, engagement, and conversion.
• Lead our influence & entertainer strategy and agency development content calendars & product/event rollouts.
• Find and manage relevant influencers & Entertainers to represent PUMA in social media with our accounts.
• Lead of Influencer & entertainer projects, seeding & agencies.
• Support challenge and build Influencer & entertainer seeding plans for key initiatives.
• Creation of briefings for influencer & entertainer content productions
• Facilitate engaging and innovative content creation
• Define, work and track relevant seedings campaigns to drive organic awareness.
• Take care of tracking and reporting social media KPI & influencer/entertainer content
• Share relevant results proactively within the European Marketing team.
• Understand the business priorities within your field of play / category and understand why.

YOUR TALENT

• Degree in Marketing, Communications, or a related field, with 5+ years of experience in influencer marketing, creator relations, or entertainment strategy, ideally within a lifestyle, fashion, or sports brand environment.
• Strong understanding of European culture, trends, and entertainment landscapes, with the ability to translate global brand strategies into impactful influencer and entertainer activations across key energy cities.
• Proven experience in identifying, managing, and leading a diverse portfolio of influencers and entertainers, as well as steering external agencies to develop content calendars and product rollouts.
• Hands‑on knowledge of content production, seeding plan development, and the creation of detailed briefings to drive both organic awareness and paid conversions.
• Strong competence in budget planning, KPI tracking, and reporting to evaluate the effectiveness of influencer campaigns and ensure alignment with broader business priorities

PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.