Key Account Director - Corporate & Mice, Europe

Overview KEY ACCOUNT DIRECTOR - CORPORATE & MICE, EUROPE

Reporting to VP - Sales & Reservations, this role will own and lead edyn's European corporate and MICE sales strategy, driving revenue, client retention, and market growth through strategic account management and high-impact partnerships across the corporate and MICE sectors. This role is based on-site 5 days a week, either at our Berlin or Munich property.

THE STAGE IS SET

The stage is set for something different. We don’t run conventional hotels; we build places with character and intent.

What began as a small UK aparthotel portfolio has grown into a European collection recognised for design and atmosphere - and we’re now entering a new chapter. As we redefine the brand and evolve our identity, we’re focused on creating spaces that feel compelling, contemporary, and truly distinctive. Locke leads with bold expression; Cove by Locke refines that same spirit into a quieter, more streamlined approach.

Guests come to rest, work, or escape. Comfort is a given - great beds, hot showers, genuine service. But we aim to create moments that feel memorable and a little unexpected, bringing back the sense of mood hospitality often lost.

This is our backdrop. We’re on an exciting journey step on stage and play your part.

The Work In Your Hands

Own and manage strategic relationships with key corporate and MICE clients across Europe to maximise commercial value and brand loyalty

Develop and execute a proactive corporate and MICE sales strategy, focused on driving revenue and optimising distribution

Shape and deliver growth plans for key regions in Europe, leveraging market insights and corporate demand data

Lead commercial negotiations, rate strategy, and joint initiatives with corporate partners to optimise visibility and conversion

Drive corporate performance, including preferred partnership programmes and strategic alliances with organisations across Europe

Collaborate cross-functionally with revenue, marketing, and operations teams to align commercial goals and tactical execution

Analyse performance across all corporate and MICE channels, using insights to refine strategy and report on ROI

Represent edyn at key industry events and conferences in Europe, building visibility and driving influence within the sector

Identify and develop new corporate partnerships, supporting growth and expansion into untapped markets and sectors across both countries

The Fire You Carry

Strong communicator with excellent stakeholder and partner management skills

Strategic thinker with a high level of commercial acumen and a results-driven mindset

Confident negotiator with experience in rate and contract management

Highly analytical and comfortable using performance data to shape sales activity

Proficient in sales, CRM, and reporting platforms

Excellent knowledge of Europe business cultures and corporate procurement practices

Your Proven Track

Significant experience managing strategic corporate and MICE partnerships in hospitality across Europe

At least 5 years' experience in the hotel sector across both markets, looking after £5m plus of annual business

Proven track record of driving revenue and brand exposure through corporate networks and MICE sales channels

Deep understanding of corporate travel procurement, MICE booking processes, and distribution strategies in European markets

Experience managing regional and national accounts with a commercial lens

Minimum 7 years in senior sales or account management roles in fast-paced, commercially focused businesses

Strong knowledge of European business landscapes and regional corporate markets

What We Look For We’re here to rethink what a modern lifestyle hotel can be. That takes pace, creativity, and people who enjoy working with purpose.

If you’re comfortable with change, motivated by ideas, and focused on crafting meaningful guest experiences, you’ll do well here. We value individuals who can hold a vision, appreciate atmosphere, and want their work to have impact.

Skills can be taught. Mindset can’t. There’s no single template for success here - just the right approach and willingness to grow.

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