Marketing and Omnichannel Specialist

Marketing and Omnichannel Specialist: Supports marketing activities across Germany, Switzerland, and Austria, executing integrated online, offline, and face‑to‑face marketing strategies aligned with the Waters Biosciences EMEA Marketing Plan.

Responsibilities

Sales Support & Lead Management

• Management of the end‑to‑end lead process from campaign initiation to qualified handover to Sales according to best practice rules.
• Ensuring strong alignment between Marketing and Sales to improve lead conversion rates.

Local Marketing & Events

• Support in planning and execution of local marketing events; end‑to‑end management of local congresses and trade fairs, including planning, execution, and post‑event activities.
• Coordination with organizers, post‑event follow‑up via SFDC and Showpad, and success evaluation.
• Execution of local marketing campaigns, including development of social media posts, flyers, print advertisements, and cross‑channel communications.

Omnichannel & Campaign Management

• Execution of integrated omnichannel marketing strategies (online: web and Showpad; and offline) in alignment with the Waters Biosciences EMEA Marketing Plan: physical materials and digital platforms.
• Support of creation, adaptation, and localisation of campaign assets based on centrally developed marketing materials.
• Support in developing marketing plans across multiple platforms and communication channels, tailored to target audiences and strategic priorities.

Performance Analysis & Optimization

• Analysis of campaign KPIs to evaluate performance, channel preferences, and message effectiveness.
• Derivation and implementation of optimisation measures to improve overall campaign effectiveness.

Marketing Infrastructure & Processes

• Analysis and evaluation of existing marketing infrastructure, content, databases, and tools within the hub.
• Support in the setup, rollout, and continuous improvement of lead generation and lead management processes in close collaboration with Sales.

Market & Customer Insights

• Planning and execution of market research and customer insight initiatives.
• Application of market and customer insights to improve targeting, personalisation, and campaign design.

Collaboration & Internal Communication

• Delivery of regular, impactful internal communications to key hub stakeholders to ensure transparency and effective use of marketing initiatives.
• Collaboration with the EMEA Omnichannel Marketing Team to align EMEA Integrated Marketing Plan activities and hub marketing activities.

Skills And Competencies

• Relevant Sales and/or Marketing experience, preferably within Med Tech or Life Science Industry.
• Marketing & Digital Communication expert or the willingness to become one.
• Strategic thinking.
• Campaign Design and content creation.
• Data analytics as user.
• Strong Communicator with different internal audiences.
• Project Management skills.

Desired Qualifications

• Bachelor's and/or Master’s degree level in a natural / medical science qualification or equivalent.
• Omnichannel marketing experience (preferably).
• Fluent German and English language.
• PC Literate intermediate level in Excel/Word/PowerPoint, etc.
• CRM & Sales enablement tools knowledge preferred (SFDC, Showpad, etc.).

Knowledge Development & Continuous Improvement

• Development of in‑depth knowledge of the product portfolio, BU value propositions, and omnichannel and digital marketing best practices.
• Knowledge sharing within the marketing team and active contribution to EMEA‑wide omnichannel projects.
• Contribution to the continuous improvement of marketing processes and efficiency within the hub.

Complexity of Duties

• Ability to work on long‑term project and complex issues.
• Ensures budgets and schedules to meet business requirements.
• Position will be hybrid (office location is Heidelberg).
• Successful candidate must be willing to travel (ca. 10%) to support the Hub (Germany, Switzerland, Austria).

For equal opportunity, Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Salary Range: €63,600.00 - €96,975.00 EUR Annual