Marketing Manager, Central EU Berlin, Munich

At Pleo, we’re on a mission to revolutionise the way businesses manage company spending. No more outdated processes, clunky spreadsheets, or frustrating delays - we believe spend management should be seamless, empowering, and surprisingly effective for finance teams and employees alike. We’re creating tools that promote autonomy, foster trust, and let businesses focus on what truly matters.

Our culture is built on transparency, collaboration, and a deep commitment to innovation – which is reflected in our spending solution. At Pleo, you’ll join a passionate team shaping the future of work, all while having some fun along the way.

About the role

We’re looking for a Marketing Manager Central EU (with a big focus on the German market) to join our Marketing team at Pleo. In this role, you’ll own and drive the field marketing strategy and execution for the Central EU region as we scale, supporting the sales and partnerships team to align marketing initiatives with sales objectives. If you’re excited about shaping our growth trajectory in a key European market and fostering a powerful partnership between sales and marketing and are passionate about the FinTech industry and revolutionising business spending, then this is the opportunity for you!

We are looking for profiles based in Munich or Berlin. In Berlin you will be required to go to our office at least 3 days per week.

What you’ll be doing

• Responsible for developing and executing integrated field and regional marketing programs (events, webinars, roundtables, roadshows, co‑marketing activities, digital media initiatives) that drive awareness, engagement, and qualified pipeline for our sales team and deliver on pipeline and revenue targets.
• Strategise and oversee the execution of a mix of sponsored and owned events and experiences with a localised approach to maximise impact and engagement (pre‑event promotion, onsite branding, lead capture, and post‑event follow‑up) – tailored to our key ICP and buying personas.
• Develop account‑based marketing programs targeting key mid‑market accounts in collaboration with the sales and SDR teams.
• Leverage digital channels (email, social, content syndication, paid) to amplify field activities and ensure consistent follow‑up.
• Work closely with our integrated marketers on landing and localising global campaigns.
• Collaborate closely with the Sales and Partnerships team to develop and align marketing initiatives with sales objectives, fostering strong collaboration.
• Analyse and report on performance metrics to inform strategy and communicate results to leadership.
• Coordinate with external agencies and internal partners, including the PR and wider marketing teams, to ensure consistent messaging and maximise reach.

What you bring

• A solid understanding of B2B SaaS marketing, with the ability to craft and execute comprehensive field marketing strategies.
• A background of at least 5 years in a relevant B2B marketing role with experience in field, regional, or account‑based marketing with direct sales alignment.
• Strong financial acumen and the ability to manage budgets and calculate marketing ROI.
• A passion for building strong relationships and excellent communication skills for collaborating with sales, PR, and other stakeholders.
• Excellent analytical skills and the ability to adapt strategies based on data in a dynamic market.
• Experience with FinTech is highly advantageous.
• Strong project management and communication skills—you thrive at the intersection of strategy and execution.
• Experience with CRM and marketing automation tools (HubSpot, Salesforce, Marketo, etc.).
• Proven track record in successful event management.
• Fluent in English (our company language) and German.

Who you’ll be working with and reporting to

You’ll report to our Head of Integrated Marketing and work closely with teams in sales. Our team of 5 is highly collaborative and dedicated to marketing strategies for each of our markets.

Show me the benefits!

• Your own Pleo card (no more out‑of‑pocket spending!)
• Lunch is on us for your work days – enjoy catered meals or receive a lunch allowance based on your local office.
• We offer 28 days of holiday + your public holidays.
• Option to purchase 5 additional days of holiday through a salary sacrifice.
• We use MyndUp to give our employees access to free mental health and well‑being support with great success so far.
• Paid parental leave – we want to make sure that we’re supportive of families and help you feel that you don’t have to compromise your family due to work.

Why join us?

Working at Pleo means you’re working on something very exciting: the future of work. Our mission is to help every company go beyond the books. Pleo itself means ‘more than you’d expect’, and it’s been the secret to our success over the last 8 years. So it’s only fitting that we’d pass this philosophy onto our customers to help them make the most of their finances.

We think company spending should be delegated to all employees and teams, that it should be as automated as possible, and that it should drive a culture of responsible spending. Finance teams shouldn’t be siloed from the rest of the organisation – they should work in unity with marketing, sales, IT and everyone else.

Speaking of working in unity, our values tell the story of how we work at Pleo. We have four core values: champion the customer, succeed as a team, make it happen, and build to scale. These values create lasting solutions that address today’s challenges and anticipate tomorrow’s needs.

So, in a nutshell, that’s Pleo. Today we are a 850‑plus team, from over 100 nations, with offices in Copenhagen, London, Stockholm, Berlin, Madrid, Montreal and Lisbon, and many remote teammates across 35 other countries. Being headquartered in Copenhagen means we’re inspired by a good work‑life balance. If you don’t work in the office with us, we’ll help you set up the best remote setup possible and make sure you still have time to connect with your team.

We’re on a mission to make everyone feel valued at work. That’s only achievable if our team reflects the diversity of the world around us – and that starts with you, hitting apply, even if you’re worried you might not tick all the boxes! We embrace and encourage people from all backgrounds to apply – regardless of race/ethnicity, colour, religion, nationality, gender, sex, sexual orientation, age, marital status, disability, neurodiversity, socio‑economic status, culture or beliefs.

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