Marketing Operations Specialist HR Solutions

Essential Duties & Responsibilities:

• Execute and optimize marketing campaigns across platforms (HubSpot, Salesforce, AI tools), including audience segmentation, workflow automation, and campaign asset deployment
• Ensure data accuracy and seamless lead flow by managing list imports, campaign setup, and system integrations
• Identify and resolve operational bottlenecks in campaign execution, proactively improving processes and efficiency
• Monitor campaign performance and support lead generation efforts through targeted offers, landing pages, and automation strategies
• Flexibility to accommodate emerging responsibilities and last-minute changes, but the ability to push back when necessary
• Excellent communication skills. You can work cross-functionally with various types of teams
• Engage and manage outside vendors as necessary to contribute to program goals