Marketing Team Lead E-Mobility (mfd)

Who were looking for

Our Marketing Team Lead will own the complete marketing function at vaylens overseeing growth and demand generation as well as product and partner marketing. You will be the linchpin connecting product, sales, customer success and partnerships defining how vaylens is seen, how leads are generated and how we win in our target markets. This role is perfect for someone strategic and execution-oriented; you’ll set vision and lead the team but you’ll also roll up your sleeves and own critical initiatives when needed.

Growth and demand generation

• Build and manage multi-channel acquisition strategies, full-funnel campaigns and lead nurturing.
• Maintain clarity and focus for your team, stakeholders and the management team through prioritisation, planning, reporting and striking an effective balance between long-term growth investments vs. short-term wins.
• Lead competitive analysis and market research to shape direction, positioning, differentiation.
• Refine marketing operations, attribution models and performance dashboards.

Sales product and partner enablement

• Plan and manage tradeshows, owned events and related campaigns and logistics across our three key regions.
• Oversee feature launches and the development of positioning, messaging, customer stories and other collateral.
• Develop GTM launches and co‑marketing programs (e.g. joint PR, webinars, tradeshows, etc.) with key partners.
• Gather and leverage market insights, customer feedback and usage data to refine campaigns and provide employees and partners with training and frameworks.

Team management

• Mentor and grow a high‑performing marketing team.
• Manage sales and marketing budgets, forecast ROI and optimise spend.
• Integrate and oversee marketing tools and automation.
• Report key metrics and present business impact to executive leadership.
• Foster cross‑functional collaboration with sales, product‑ and partner‑management and customer success.

Qualifications

• 8 years in B2B SaaS marketing (with 3 years in leadership) with deep experience in go‑to‑market strategy, growth marketing, demand generation, product marketing and / or partner marketing.
• Track record of driving measurable revenue growth from marketing campaigns.
• Obsessed with metrics that matter but know when to trust intuition and storytelling.
• Prioritise ruthlessly and move fast but not at the expense of teammates.
• Guide team with trust and empathy, creating an environment where everyone feels heard, respected and enabled to do their best work.
• Comfortable operating in ambiguity, scaling processes across growth stages.
• Excellent communication and stakeholder management skills.

Additional Information

• A purpose‑driven company driving Europe’s transition toward electric mobility.
• Passionate colleagues with a hands‑on mentality.
• A safe and future‑oriented workplace as part of the Kostal group.
• Flexible working hours and location.
• Great opportunities for career growth.
• Extras like gym or yoga class memberships, etc.

Remote Work: Yes

Employment Type: Full‑time

Vacancy: 1

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