Meta Ads Specialist - Build our growth machine

At TheFamilyGroup, we are building a house of brands for families – from baby to teenage years. We already operate a multi‑brand platform with double‑digit million revenue and strong growth.

Now we’re taking the next step:

We are building our in‑house growth machine powered by paid social – and you will be at the center of it.

This role is not about managing campaigns. It’s about owning and scaling performance across multiple brands.

Tasks

• Own and scale Meta Ads as the core growth channel across multiple D2C brands
• Plan, launch and optimize campaigns with clear ROI focus
• Build and scale high‑performing campaign structures on Meta
• Develop and test creatives (hooks, angles, formats) together with our team
• Analyze performance deeply and derive actionable insights
• Scale winning campaigns and continuously improve CAC
• Build a structured testing framework (creative & audience testing)
• Manage and optimize Google Ads (Search / Shopping) as part of the overall growth setup
• Work closely with founders and brand teams on growth strategy

Requirements

• 2–5 years hands‑on experience with Meta Ads (must‑have)
• Proven track record of scaling Meta campaigns profitably
• Strong analytical mindset and data‑driven way of working
• Deep understanding of creatives and what drives performance on Meta
• Experience with structured testing and iteration cycles
• Solid hands‑on experience with Google Ads (Search / Shopping)
• Ability to work independently and take ownership

Benefits

• Build and own the Meta growth engine of a fast‑scaling multi‑brand platform
• High ownership and real impact from day one
• Direct collaboration with experienced founders – no layers, no politics
• Work across multiple brands, funnels and target groups
• Fast learning curve and steep personal growth
• Freedom to test, build and scale what works
• Dynamic, entrepreneurial environment – no corporate structures
• Competitive salary + upside potential