Midlevel CRM Manager (all genders)

We are a dynamic, fast-growing beauty and pro-aging company based in Berlin.

Our heartfelt mission: Glow moments that last — for our community and for us as a team.

Work at Glow25 should inspire, excite, and be fun. That’s why we’re looking for smart, empathetic people who take ownership and grow with us.

Join Glow25 and help us redefine beauty. We’re excited to meet you!

Position Overview

As a Mid-Level CRM Manager (all genders) in a full-time role, you will be a key member of our dynamic CRM team at Glow25. You'll take on both strategic and operational responsibilities while collaborating closely with our creative Marketing team to craft the ultimate customer experience. Join us on our mission to revolutionize the world of customer engagement!

Responsibilities

• Bring creative ideas to life by developing personalized email campaigns – from segmentation and content selection to copywriting and design.
• Execute email and WhatsApp campaigns using tools like Klaviyo and Chatarmin, introduce new solutions, and ensure smooth and efficient processes.
• Independently lead various strategic CRM projects to drive our CRM efforts forward.
• Continuously optimize campaigns and automations, analyze and evaluate relevant CRM data.
• Keep contact lists clean and up to date, and document campaigns and workflows to ensure transparency and ongoing improvement.
• In close collaboration with other teams, develop innovative monetization concepts that significantly contribute to increasing Customer Lifetime Value.

Experience & Qualifications

• Hold a degree in Marketing, Business Administration, or a related field.
• Ideally have experience in e-commerce and D2C business models. Familiar with customer lifecycle, subscription models, and repeat purchases.
• Must have: Proficient in using Klaviyo.
• Great eye for trends and innovations in customer retention and CRM.
• Highly self-organized and work in a structured manner.
• Nice to have: Initial experience with WhatsApp as a marketing channel.
• Fluent in English (C1) and speak German at B2 level.

Benefits

• Work flexibly, in the way that suits you best. Work when and where you’re most productive – with flexible hours and smart time tracking.
• Home office? Done right. One-time €500 allowance to set up your workspace.
• Fully equipped from day one. Mac or Windows – you choose what works best.
• Glow Card – your monthly treat. €50 every month to spend however you like – €600 a year.
• Learning is part of the deal. Glowcademy, dedicated learning time, or personal development support.
• Let’s Glow! 40% off our entire product range.
• Take a break – you’ve earned it. 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off when you need a reset. New Year’s Eve a day off too.
• Stay healthy, stay glowing. Company health insurance reimburses up to €600 per year for extras like vision aids, alternative medicine, or dental cleanings.
• Thinking ahead. After your probation period, we’ll contribute €600 toward your pension plan – and if you add more, we’ll top it up with an extra 20%.
• Exclusive partner perks. Access to discounts and special offers from top brands via corporate benefit platforms.
• Team spirit to go. Glow25 merch.
• Culture that truly shines. Recognized as a Top Company on Kununu for five years in a row.
• Move your way. From workouts to wellness retreats – choose between Urban Sports Club or Wellpass.

Yay! You've made it this far! But there’s one more thing we want to say: Don’t hesitate! Especially if you’re a woman, or from an underrepresented group. Even if you don’t check every box, we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger – and the stronger our team is, the better we can fulfil our mission of helping people bring more energy into their daily lives.