People & Culture Business Partner - DACH (m/f/x)

Stellenbeschreibung:

DO YOU WANT TO HELP US ON OUR MISSION TO MAKE THE WORLD LOVE LIQUORICE?

LAKRIDS BY BÜLOW is a premium confectionery brand built on craftsmanship, quality and passion. Since 2007, we have grown from one store in Denmark to an international brand with strong retail and B2B presence across Europe.

As we continue to scale in the DACH region, we are now looking for a commercially minded and hands-on People & Culture Business Partner DACH (m/f/x) , based in our new Hamburg office.

This role is critical in ensuring that our people strategy actively supports business performance across 16 stores in Germany, 2 in Austria, and our growing B2B organisation.

YOUR MISSION

You will drive the People & Culture agenda in DACH with a clear commercial mindset: ensuring we have the right people, in the right roles, to support performance and growth.

At the same time, you will act as a key expert in employee relations and labour law, confidently handling complex cases and ensuring full compliance with local legislation.

As a trusted sparring partner to Retail Managers and B2B leaders, you translate business need into clear, actionable people initiatives.

This is a business-facing role with direct impact on performance, engagement and expansion - not a traditional administrative HR position.

You will be part of the global P&C team and report to the Head of People & Culture at our HQ in Denmark. In this role, you will also manage one FTE (HR Admin Coordinator). You will work closely with local leadership to translate global strategies into effective local execution.

YOUR KEY RESPONSIBILITIES

Retail Business Partnering

Partner closely with Retail Managers to strengthen store performance through people initiatives
Support workforce planning aligned with sales targets and seasonal peaks
Drive recruitment for store managers and retail staff with a strong focus on quality and speed
Ensure strong onboarding that enables new hires to perform fast
Support performance management processes and development conversations
Actively support employee relations cases and complex people matters

Commercial & Strategic Impact

Translate business KPIs into people initiatives that drive productivity and engagement
Support leadership capability development across the region
Drive engagement survey follow-up actions with measurable outcomes
Identify training needs that directly impact customer experience and sales

Compliance & Operational Excellence

Ensure compliance with German labour law and Austrian labour law
Lead and manage employee relations (ER) cases across DACH, including complex and sensitive matters
Maintain and develop contracts, policies and local documentation
Collaborate with payroll and external partners to ensure accurate and efficient processes
Support structured HR processes across a multi-site retail setup

WHO YOU ARE

You have at least 3 years of experience as an HR Business Partner, ideally within retail or multi-site environments
You understand the link between people initiatives and commercial performance
You are confident advising managers and challenging when needed
You have strong knowledge of German labour law and Austrian labour law
You are structured, solution-oriented and pragmatic
You thrive in a dynamic growth environment where not everything is fully built yet
You are fluent in German and English

Most importantly: You enjoy being close to the business. You are comfortable visiting stores, supporting managers on the ground and working both strategically and operationally.

WHAT WE OFFER

A key role in a premium brand with strong growth ambitions in DACH
Responsibility for one employee, including coaching, development and day-to-day leadership
A leadership role with real influence on people, performance and culture
Real impact on retail performance and organisational development
High degree of responsibility and autonomy
A culture built on honesty, innovation and passion
Competitive salary based on qualifications
The opportunity to help shape our new Hamburg office and regional setup

OUR COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION

At LAKRIDS BY BÜLOW, we are committed to fostering a diverse, equal and inclusive workplace across all markets and functions. We believe diverse perspectives strengthen our teams and our results.