Performance Marketing Executive Germany Cluster (m/w/d)

As our Performance Marketing Executive Germany Cluster (m/w/d), you''ll be responsible for creating, optimizing and managing our paid campaigns across search, social, and display, in collaboration with our third-party agencies. Your success will be measured by driving traffic, revenue, and ROI to achieve our business goals.Your key objectives include implementing and optimizing data-led campaigns, managing PPC and paid social accounts, and delivering weekly reporting and competitor analysis. You''ll also work closely with our marketing and eCommerce teams to ensure campaigns are aligned with our overarching goals and maximize performance impact.We''re looking for someone who can think creatively and find growth opportunities through innovation and testing new approaches. If you''re excited about delivering results and working collaboratively across teams, we''d love to hear from you! Your Challenge Deliver and optimise paid media campaigns across the Germany cluster world-famous brands like LEGOLAND, Peppa Pig and Heide Park, including paid search, display, and social, in collaboration with agency partnersManage PPC and paid social activities end-to-end, from campaign setup and activation to performance analysis and optimisationDrive traffic, revenue, and ROI through continuous performance improvements and data-driven decision-makingOwn the paid media briefing process and ensure effective coordination between internal stakeholders and external agenciesExecute seasonal, promotional, and always-on campaigns to maximise ROAS and support commercial objectivesMonitor and analyse campaign performance, providing regular insights, reports, and actionable recommendationsIdentify growth opportunities through testing, innovation, and best practice sharing across channelsCollaborate closely with marketing, eCommerce teams, and agency partners to ensure alignment and high-quality execution across the Germany cluster   What You Bring Strong hands-on experience with paid media platforms such as Google Ads, Google Display Network, Google Analytics, and social channels (Facebook, Instagram, TikTok, YouTube)Proven track record in managing and optimising PPC, paid social, and/or display campaigns to meet traffic and revenue targetsSolid analytical skills with the ability to interpret data, identify trends, and derive actionable insightsAdvanced Excel skills, including working with large datasets and performance reportingExperience working in multi-stakeholder or matrix organisations is a plusExcellent communication and stakeholder management skills, with the ability to influence and collaborate effectivelyHighly organised, detail-oriented, and capable of managing multiple priorities in a fast-paced environmentProactive, results-driven mindset with a strong focus on performance and continuous improvementAbility to organize and work independently based on objectives and frameworksBasic German language skills (B1) and fluent in EnglishWhy you’re a great fit for us You thrive in a dynamic environment, stay in control even in challenging situations, and create exceptional experiences both behind the scenes and for our guests.Magical Benefits28 days of annual leave, increasing to 30 days from your second yearSubsidy for the Germany ticketFree entry to all Merlin attractions worldwide, such as Heide Park, LEGOLAND, SEA LIFE, and moreFlexible working hoursRegular team events40% discount in the LEGO online shopCorporate benefitsAnd yes, we also provide fresh fruit on a regular basis