Regional Marketing Lead, EMEA

As Regional Marketing Lead for EMEA, you oversee Supercell’s marketing and market development across the region, driving player acquisition, engagement, and brand growth in key markets including the UK, France, and Germany. You lead localized marketing activations, shape market strategies, and ensure Supercell’s presence feels deeply local, authentic, and player‑first.

Responsibilities

• Regional Strategy & Leadership
  • Own regional marketing leadership for EMEA, connecting Supercell’s games with players through authentic, locally resonant marketing, partnerships, and activations that support priority market growth.
  • Work with Game Marketing Leads to align regional activities with each game’s overall strategy and creative direction.
  • Collaborate closely with EMEA and DACH game strategists/marketers to plan and execute in‑market campaigns, events, and localized content initiatives.
  • Lead activations in EMEA across media, influencers, events, and community, ensuring each initiative reflects Supercell’s values and resonates with local players.
  • Identify and unlock regional marketing and partnership opportunities by analysing audience behaviour, player trends, and cultural nuances.
  • Partner with the Head of International Marketing to shape regional priorities and ensure local efforts contribute to Supercell’s long‑term growth goals.
• Leadership & People Management
  • Plan, hire, and manage a cross‑functional, multi‑market team over time, including full‑time staff and contractors across media, influencers, events, community, creator management, and partnership disciplines.
  • Set and communicate clear goals, drive executional excellence, and cultivate a team culture rooted in Supercell’s values.
  • Provide strategic mentorship and operational coaching, driving clarity of roles, expectations, and development plans.
• Marketing & Partnership Execution
  • Develop and execute local media plans for EMEA with a focus on Germany.
  • Build and maintain partnerships with creators, influencers, media outlets, platforms, and event teams.
  • Deliver localized go‑to‑market and live‑service plans for new launches, feature updates, and seasonal campaigns.
  • Ensure all creative content and media activations are locally resonant, mobile‑first, and globally consistent.
  • Track and evaluate campaign performance across growth and brand KPIs, reporting key learnings and optimization opportunities.
  • Collaborate with Marketing and Game Leadership to prioritise initiatives that drive progress toward Supercell’s 2027 strategic goals.
• Community & Player Engagement
  • Support regional community managers to capture and act on player feedback.
  • Foster meaningful relationships with local gaming communities, ensuring engagement feels genuine and culturally relevant.
  • Champion Supercell’s player‑first philosophy through authentic storytelling and strong creator partnerships.
• Operational & Analytical Excellence
  • Use data and analytics to guide marketing decisions, measure campaign effectiveness, and identify growth opportunities.
  • Monitor market and genre trends, competitor activity, and cultural moments to keep strategy agile and informed.
  • Support budget and resource planning for regional initiatives, ensuring efficient, high‑impact use of investments.
  • Coordinate with partnerships and operations on regional enhancements—including pricing, communications, support, community, and esports—to maximise player experience and engagement.

Qualifications

• Proven success developing and executing marketing strategies that drive engagement and growth.
• Ability to lead through influence, build cross‑functional alignment, and advocate effectively at global levels.
• Strong analytical mindset, confident using data to make decisions and evaluate performance.
• Deep understanding of EMEA markets, with sensitivity to cultural and linguistic nuances across key territories, especially Germany.
• Experience collaborating with multiple teams (marketing, creative, product, operations, community) across regions.
• Excellent communication, project management, and organisational skills.
• Passion for games and for building authentic connections between brands and players.

Optional Skills

• Deeper knowledge and understanding of the German market.

What Success Looks Like

• Built and embedded a high‑functioning EMEA team.
• Established Supercell's EMEA operating model.
• Delivered measurable player growth in priority DACH markets.
• Earned trust and integration with game teams.
• Built a meaningful regional partner and creator ecosystem.
• Contributed meaningfully to Supercell's 2027 strategic goals.

Where You'll Be

The role is based either in Berlin or Helsinki. Successful candidates will be expected to travel quite regularly and often.