Sales Director – Germany

Sales Director (Country Manager) – Germany (REMOTE)

Sales Director (Country Manager – Germany)

Location: Remote (Based in Germany)

Work Model: 100% Remote

Contract Type: Local third-party agency contract (until local entity is established)

Compensation: Approx. 250k EUR per year (60–70% base salary + 30–40% performance-based commission & bonus; negotiable and open)

Company Overview

Our client is a rapidly growing global e-commerce brand specializing in professional tools and equipment . With operations in over 200 countries and a strong base of loyal customers, the company is committed to delivering high-quality products at competitive prices .

As part of its international expansion strategy in Europe, the company is building localized teams and sales infrastructures across key markets. Germany is a strategic priority, and we are seeking an entrepreneurial and results-driven Sales Director (Country Manager) to lead and scale the business locally.

About the Role

The Sales Director (Country Manager – Germany) will be responsible for building and scaling the offline sales and channel ecosystem in Germany.

This is a high-autonomy, entrepreneurial leadership role , ideal for candidates who want to:

Build a market from scratch

Own strategy, execution, and results

Grow into a General Manager role as the business scales

The role works closely with Global HQ (China) while leading all local market operations in Germany.

Key Responsibilities

• Develop and execute the offline sales and channel strategy for the German market
• Build, manage, and expand dealer, distributor, and reseller networks
• Drive B2C channel development through offline and hybrid sales models
• Define and implement go-to-market strategies , pricing models, and brand positioning
• Establish sales targets, budgets, KPIs, and performance tracking mechanisms
• Recruit, train, and manage a local sales team
• Maintain strong relationships with key local partners and stakeholders
• Conduct market research and competitor analysis
• Collect customer and channel feedback to support product optimization and market fit
• Coordinate closely with HQ teams including product, supply chain, logistics, and marketing

Must-See Requirements

Experience

• 8+ years of experience in offline sales and channel development
• Background in tools, 3C electronics, mobile phones, or consumer electronics
• Strong experience in B2C channel sales
• Minimum 3 years managing teams of 10+ people
• Proven track record of building and scaling local sales organizations

Industry Background (Highly Preferred)

• 3C electronics
• Professional tools & equipment

Language & Profile

• High Level Chinese speaker (mandatory)
• Fluent English (working level or above)
• Fluent German (mandatory)
• Deep understanding of the German and European markets
• Strong network with local distributors, dealers, and retail partners

Legal

Must be legally eligible to work in Germany

Why Join

Build and lead the German market from scratch with full ownership

High-impact leadership role with end-to-end responsibility

Clear path to General Manager as the business expands in Europe

Competitive and flexible compensation package

Fully remote role with close collaboration with a global leadership team