Senior Analyst, Finance & Strategy, Marketing

About The Team

The Marketing Finance & Strategy team is part of Wolt's Finance & Strategy organization, sitting within the Marketplace & Consumer line of business. We own the budget, forecasting, and efficiency tracking for Wolt's entire marketing investment – spanning Discounts & Promos, Customer Acquisition, and Brand Marketing across 22+ countries and three business lines (Marketplace, New Verticals, Commerce Platform). We work closely with Marketing leadership, regional teams, and DoorDash counterparts to ensure every euro of marketing spend is tracked, forecasted, and evaluated. We are also one of the most AI‑forward teams in Wolt F&S – Cursor, Claude Code, Glean, and custom automation are part of how we work every day.

About The Role

We’re looking for a Senior Analyst to own the operational and technical backbone of our team. You’ll be responsible for our central Marketing Forecasting Tool (MFT), the monthly closing process, weekly forecast uploads, and the data pipeline that powers our Global Marketing Weekly Business Review. Beyond keeping the engine running, your first major mission is to fix the data foundation: reconciling sources, aligning budget versions, and standardizing metric definitions so that all our numbers tie across every document and system. This is a role with real end‑to‑end ownership – you won’t just support the process, you’ll run it.

What you’ll be doing

• Own the MFT end‑to‑end: a 30‑country forecasting tool that is the central hub for all marketing budget data at Wolt
• Run the monthly closing process for both Discounts & Promos and Customer Acquisition Cost, including actuals validation with regional teams
• Execute weekly forecast uploads to our management reporting systems (Pulse/IBM)
• Build and maintain the data pipeline behind the Global Marketing WBR (Snowflake pulls, OKR updates, data QA)
• Be the first point of contact for budget questions from marketing teams across the organization
• Fix known data inconsistencies between our reporting tools and create a single source of truth
• Build new analytical frameworks (Payback/LTV, M2 Retention tracking) from scratch
• Work with AI tools (Cursor, Glean) from day one to automate and improve how the team operates

Our humble expectations

• Have 3-5 years of experience in FP&A, management accounting, or finance operations, ideally at a tech company or fast‑scaling marketplace
• Are advanced in Excel / Google Sheets and can confidently work in complex, multi‑tab models
• Have hands‑on SQL / Snowflake experience and can write queries, build data pulls, and maintain pipelines
• Have owned a forecasting or budgeting tool end‑to‑end before – not just contributed, but ran it
• Are comfortable with month‑end closing processes: actuals validation, accruals, variance analysis
• Spot when data sources don’t tie – and can’t let it go until you’ve found the root cause
• Are fluent in English

Nice to haves

• Experience with Python or Google App Scripts for automation
• Familiarity with marketing finance (CAC, CPA, D&P, unit economics)
• Interest in AI‑assisted workflows – we’ll teach you the tools
• German language skills
• Experience in a multi‑country or multi‑entity finance environment

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.