Senior CRM Project Manager (all genders)

Overview

Senior CRM Project Manager responsible for driving the planning, coordination, and execution of CRM initiatives across European markets for our automotive client. Acts as the operational lead within the CRM workstream, bridging strategy, data, and creative delivery to ensure CRM programs are rolled out on time, on scope, and on brand.

Responsibilities

• Lead the day-to-day management of CRM operations
• Translate strategic briefs into concrete project plans, deliverables, and timelines
• Coordinate cross-functional teams (strategy, data, creative, campaign ops) to ensure seamless execution
• Define and maintain governance frameworks, trackers, and documentation for multi-market operations
• Monitor campaign delivery quality, testing, and reporting, ensuring operational excellence
• Act as a key liaison between Innocean EHQ, client stakeholders, and local Innocean offices
• Identify and mitigate project risks, resource gaps, and workflow inefficiencies before they impact delivery

Qualifications

• 7+ years of experience in CRM, digital marketing, or campaign management, preferably in an agency or automotive environment
• Proven track record managing multi-market CRM programs and coordinating diverse teams
• Fair knowledge of CRM systems (e.g., Salesforce Marketing Cloud) and marketing automation processes
• Excellent project management and stakeholder communication skills
• Solid understanding of customer journey design, data governance, and reporting frameworks
• Highly organized, detail-oriented, and proactive with strong problem-solving mindset
• Automotive industry experience is a plus
• Fluent in English and German

What We Offer

• International and inclusive team: Collaborate with colleagues from around the world in a supportive environment
• Meal vouchers: Subsidized lunches through our meal voucher program
• Career development: Access training and growth opportunities to thrive professionally
• Hybrid work flexibility: Work from home on Mondays and Fridays to support work-life balance
• Pet-friendly office: Bring your furry companions to work
• Remote work abroad: Work from another country for up to two weeks per year
• Modern workspace: Ergonomic setups and top-tier infrastructure
• Wellness and perks: Fresh fruit, ergonomic workstations, access to corporate benefits, gym membership contribution, and mental health app subscription

We provide a work environment where you can grow and make an impact. If you want to be part of a very international team with a collaborative spirit, click on Apply Online.