Senior CRM & Retention Manager (m/w/d) Pflege ABC Munich, Germany

❯❯# Senior CRM & Retention Manager (m/w/d)Posted on January 22, 2026 (about 2 months ago)# Your tasksAs Senior CRM & Retention Manager you will take responsibility for building and further developing our CRM setup. Our goal is to activate, retain and win back users across the entire customer lifecycle — data-driven, personalized and cross-channel.Currently our focus is mainly on e-mail retention. Together with the team you will build additional channels such as push, in-app or WhatsApp and develop scalable, automated customer journeys.The role is hands-on, offers wide creative scope and involves close collaboration with Data & Product teams.* Develop and implement the CRM and retention strategy across all customer lifecycle phases.* Design, build and continuously optimise automated campaigns and flows (onboarding, activation, re‐engagement, etc.).* Define and implement segmentation, trigger and personalization logic based on user behaviour and data analysis.* Further develop our e-mail CRM setup and build new CRM channels from scratch (e.g., WhatsApp, Push, In‐App).* Create CRM content in German (e-mail, push, in‐app, etc.), including tone of voice and storytelling.* Build and structure a scalable CRM setup (data model, events, segments, lifecycle logic) in close cooperation with Data & Engineering.* Work closely with Data, Product and Marketing to ensure CRM activities are embedded in product, communication and the customer journey.* Run A/B tests, perform performance analyses and continuously optimise key retention KPIs (e.g., retention rate, re-activation rate, CLV).Support in selecting and managing a CRM tool and marketing automation systems (e.g., Braze, Salesforce Marketing Cloud, HubSpot, Klaviyo, etc.). # Your profileSeveral years of experience building and scaling data-driven CRM and retention programmes — from strategy to operational execution.Strong experience with marketing automation tools and customer-journey design.Structured, independent working style and enjoyment of driving initiatives forward autonomously.Knowledge of A/B testing, segmentation and personalization.Creativity in developing engagement and reactivation campaigns.Very strong German (C2) and English skills, as creating CRM content is part of the role. * Strategic key role in marketing with direct impact on growth.* Meaningful work with societal value for families seeking advice.* Modern co‐working spaces in the heart of Munich and flexible working hours with a high share of remote work.* An engaged, creative team with flat hierarchies.* High degree of freedom and room for your own ideas. Pflege ABC is a leading platform for digital care education and services for families seeking advice. We develop high-quality, video-based courses and digital offerings to support relatives in care situations. We use data not only to measure our impact but also to develop our offerings and reach more people who need our help.LocationMunich, Germany
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