Senior Manager / Associate Director Institutional Asset & Pension Management Marketing

About The Opportunity

Job Type: Permanent
Application Deadline: 31 March 2026

Title: Senior Manager Institutional Asset & Pension Management Marketing
Department: Marketing, Germany
Location: Kronberg - Germany
Reports To: Head of Institutional Asset & Pension Management, Germany

We’re proud to have been helping our clients build better financial futures for over 50 years. How have we achieved this? By working together - and supporting each other - all over the world. So, join our Marketing team and feel like you’re part of something bigger.

About your team

The Institutional Asset & Pensions Management Marketing department in Germany is part of the European Marketing Team and works with the institutional & pension business in Germany to strengthen brand awareness, positioning Fidelity International as a leading full-service solution provider in the German pension market, as well as an institutional provider across various target groups and investment strategies. Within this context, Fidelity is offering three main propositions to corporate clients in Germany: a value account plan (Lebensarbeitszeitkonten), a DC-type pension plan, and the external funding of book reserves whether DB or DC via the Fidelity contractual trust arrangement. The team will create and run all B2B marketing activities to attract all types of institutional investors with a focus on corporate clients.

About your role

You will be responsible for executing against our holistic B2B marketing strategy for the institutional and pension business. The role owns the development and management of various initiatives within the annual marketing plan, ensuring effective delivery across channels to strengthen market positioning, generate leads, and support business growth. The position drives a broad range of marketing initiatives, including face‑to‑face activities as well as the continuous enhancement of the digital client experience. A key focus lies in the creation of high‑quality, client‑centric content, including articles, white papers, and thought leadership pieces, with particular emphasis on pension‑related topics. The role includes advertising and demand‑generation campaigns across digital and traditional channels, while clearly articulating the firm’s unique selling propositions. In addition, the position oversees brand awareness initiatives, market studies, and the management of strategic cooperation partners. Close collaboration with internal stakeholders such as Sales, Client Relationship, Implementation, Product and Compliance teams is essential to ensure consistency, regulatory alignment, and maximum impact. Full responsibility for budget management, agency oversight, and continuous optimization of marketing activities completes this strategic and hands‑on role.

Key Responsibilities

• Develop and own initiatives within our comprehensive B2B marketing and budget plan covering marketing activities for the institutional and pension business.
• Plan and execute face‑to‑face marketing activities, including Fidelity‑hosted events, webinars, round tables and external industry conferences and events.
• Manage and continuously optimize the digital presence, including a user‑friendly web experience, newsletters, and client email communications.
• Create high‑quality content such as articles, white papers, and publications, with a strong focus on pension‑related topics.
• Design and implement advertising and lead generation campaigns using advertorials, print and digital advertisements, and online banners.
• Execute and manage social media and search engine marketing campaigns to increase visibility, engagement, and lead generation.
• Develop marketing materials that clearly articulate USPs across products and solutions.
• Manage and coordinate market studies and research projects, including collaboration with internal experts and external partners.
• Maintain and develop relationships with strategic cooperation partners.
• Adapt brand awareness initiatives to strengthen market positioning in the institutional and pension space.
• Take full ownership of budget management, including planning, monitoring, and optimization of marketing spend.
• Select, manage, and coordinate external agencies and service providers.
• Ensure close alignment with Compliance and adherence to all regulatory, legal, and brand requirements.
• Engage in direct exchanges with stakeholders and teams to ensure marketing activities reflect client needs and market developments.
• Support corporate clients in their employee communication efforts, particularly in the rollout of pension plans or time value account solutions.

About you

• University degree in Marketing or equivalent.
• Minimum 5 years of relevant working experience.
• Team player, client focused.
• B2B Marketing skills and good understanding of brand, product, sales funnel and client relationship.
• Experienced in financial industry.
• MS Office knowledge (especially Excel and Power Point).
• Thinking “out of the box” and the willingness to take over responsibility.
• A good knowledge of the German occupational pension market is certainly an asset.
• Excellent organisation skills, conceptual thinking and attention to detail.
• Fluency in German and in English (orally and in writing) and good communication skills are required.
• Able to demonstrate flexibility.

Gerne können Sie sich hier auch auf deutsch bewerben

Feel rewarded

For starters, we’ll offer you a comprehensive benefits package. We’ll value your wellbeing and support your development. And we’ll be as flexible as we can about where and when you work – finding a balance that works for all of us. It’s all part of our commitment to making you feel motivated by the work you do and happy to be part of our team. For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.

Please note we are committed to providing equal opportunities to all candidates, regardless of background, religion, sexual orientation or identity. We value diversity and strive to create an inclusive environment where every individual can thrive and contribute with their unique skills.