Senior Manager Digital Marketing Platform (m/f/d)

Knauf stands for opportunity. This exciting role offers you the ideal opportunity to begin and further develop an impressive career within a values-driven culture.

As a global building materials manufacturer with 43,500 employees in 90 countries , we offer diverse opportunities to ambitious talent. We value every contribution and are committed to creating a safe and inclusive work environment with the aim of developing sustainable solutions for a better future .

Knauf Digital GmbH is proud to be a part of the Knauf Group. With a long-standing tradition, and a growing international presence, we are seeking dedicated individuals to help us achieve our long-term vision.

Can you say ‘yes’?

• Is respectful and appreciative interaction within the team a given for you?

• Do you always put the customer at the center of your actions?

• Do you consider the future and upcoming generations in your actions?

• Do you strive for personal and professional growth?

What you'll do

• Own and evolve Knauf.com as the global digital marketing platform to lift activation, engagement, conversion

• Set vision, strategy, priorities, plus a roadmap based on customer needs, business goals, performance data and deliver exceptional, intuitive experiences that help customers find, understand and act

• Define scalable standards for content quality, information architecture, navigation, UX across markets to drive consistent, conversion‑focused journeys

• Run a test–learn–iterate model with KPIs, targets, review rhythms that use analytics to diagnose performance and trigger action

• Lead a high‑performing team, turn priorities into initiatives, partner with markets, technical product owners, Construction Software, Product Catalogue and global marketing to deliver seamless journeys

Who you are

• Proven leader of global B2B digital platforms with measurable gains in activation, engagement and conversion who brings a pragmatic, structured, can‑do style plus an inclusive approach that builds trust

• Strategic, customer‑centric, data‑informed, fluent in KPI interpretation, experimentation, root‑cause analysis as well as decisive in prioritization

• Deep expertise in content strategy, UX, information architecture, customer journeys, conversion optimization, plus comfort with modern CMS or headless stacks

• Skilled stakeholder manager in complex global environments as well as a clear communicator who aligns business with marketing and technology

• Senior manager with strong business focus, deep customer orientation, strategic thinking, hands‑on execution and fluent in English with German as a plus

What we offer you

We all shape our lives individually. As an employer, we play a significant role in the daily life of our employees and aim to support them with various offerings. This includes, among other things:

• Security : Permanent employment contract in a stable, successful family-owned company.

• Flexibility : 30 days of vacation, special leave for certain occasions, a broad time window for flexible working and weekly home office days.

• Fitness and health : Offers of active health promotion, company doctor, occupational health and safety, etc.

• Welcome approach : Individual onboarding days, company and team events.

• Career and professional development : Individual support and promotion for part-time studies, further education and training.

• Benefits and vouchers : Discounts on well-known brands and reduced-price employee purchases.

• E-Bike leasing : Using tax advantages while promoting your own health.

• Relocation support : Assistance with international relocation

Knauf as an employer

Knauf Digital GmbH is the innovation hub of the Knauf Group and is shaping the future of construction through digital solutions. With creative software developments and smart services, we optimize construction processes and create added value for our customers.

The Knauf Group is proud to be an equal opportunity employer. We are committed to a diverse and inclusive work environment, and we make all personnel decisions across all areas of our company based on experience, skills and integrity. We encourage applicants from all walks of life to apply for our positions, regardless of age, gender, gender identity, disability, sexual orientation, origin, religion and so forth.

Share our values and become part of the team to shape the future of Knauf together.