Senior Manager MarTech Global E-Commerce

Senior Manager MarTech Global E-Commerce

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

This role exists to turn tools into outcomes.In partnership withBrand,BI & IT, you will define how theMarTechecosystem shouldlook like, how different components integrate, what “good” looks like at scale, and how global and regional teams activate technology consistently, intelligently, and profitably.

You willdefine high-impact use cases, and ensure the stack is configured, integrated, and adopted in a way that unlocks real business value.You will act as the connective tissue between digital marketing, CRM/lifecycle, analytics, data, and external partners, helping the organization move to a cohesive, AI-ready ecosystem.

Define and lead the globalMarTechstrategy and roadmap in support of growth, efficiency, and customer relevance

Own the business logic of theMarTechecosystem (GMP, CDP/DMP, ESP, measurement), ensuring tools work together as a coherent system

Define, prioritize, and evolveMarTechuse cases tied to audience activation, lifecycle orchestration, personalization, and incrementality

Act as the key business counterpart to agencies and vendors, challenging implementations for quality, scalability, and long-term value

Act as the super-user of theMarTechstack (e.g. CDP, SA360, Branch, GMP, ESP), driving adoption, feature utilization, and innovation

Upskill the organization by building playbooks, trainings, workflows, and activation standards

Ensure consistent tagging, taxonomy, and governance across regions and channels

Be the main fire-starter for first-party data activation, powering audience strategy, lifecycle orchestration, and the marketing flywheel

Continuously assess theMarTechlandscape and guide stack evolution toward a privacy-first, AI-ready future

Stay up to date on AI, LLMs, and emerging technologies, translating them into practical MarTech use cases and working with the right vendors to bring them to life.

7+ years of experience inMarTechwithin commercial marketing teams

Proven track record as a hands-onMarTechleader, driving adoption and value

Deep understanding of platforms such asCDPs, Google Marketing Platform,Branch,Emarsysand marketing automation tools

Strong grasp of data flows, identity, consent, and measurement in a privacy-first environment

Highly analytical and commercially minded,able to linkMarTechcapabilities to measurable growth outcomes

Confident communicator who can align senior stakeholders and challenge partners with credibility

Curious, forward-thinking, and comfortable operating inmatrixed, globalorganizations.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg. Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward. And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!