Senior Marketing Campaign Manager DACH (24 months FTC)

Job Description

HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we've achieved consecutive triple‑digit year‑over‑year growth, backed by an amazing team of Bobbers from across the globe, making us the choice HRIS for over 4000 midsize and multinational companies.

Our HR platform is intuitive, data‑driven, and built for the way people work today: globally, remotely, and collaboratively. Fast‑growing companies such as Go Cardless, Fiverr, and VaynerMedia rely on HiBob to help them create the best work experiences for their people.

Come and be you with us

Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If you're bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we're waiting with open arms. Come join us.

About you

We are looking for a result‑driven and experienced Senior Campaign & Content Manager DACH (24 months FTC). You will be the market expert and consider yourself a T‑shaped marketer who understands the full funnel of a SaaS buyer's journey and can effortlessly straddle between business strategy and day‑to‑day execution. You're confident and comfortable helping a growing market take the next step – driving strong ARR and pipeline numbers – and you love presenting ideas, plans, learnings, and success to the business.

Job Requirements

• B2B SaaS marketing experience running integrated campaigns and content for DACH audiences, ideally in an up‑market environment.
• Experience with ABM strategies (personalised marketing campaigns and targeted account engagement).
• Strong analytical skills and a data‑driven approach to decision‑making, reporting, and optimisation.
• Excellent stakeholder management and communication skills. Comfortable presenting to senior audiences.
• Able to manage multiple initiatives simultaneously and thrive in a fast‑paced, dynamic environment.
• Based in the Berlin region (hybrid – 2 days a week at the Berlin office) with ability to travel within the DACH region, Amsterdam, and London regularly.
• Full professional fluency in German (spoken and written) is required.
• Strong working proficiency in English is required for internal communication, collaboration, and documentation.

Job Responsibilities

• Develop and implement the DACH campaign and content plan aligned to brand and pipeline objectives, including ABM motions in partnership with BDR and Sales.
• Localise global thematic campaigns for local market needs and create regionally relevant campaigns and content that resonate with German‑speaking audiences.
• Own end‑to‑end campaign execution – briefs, timelines, assets, stakeholder alignment, and on‑time delivery – across digital, events, partner, and content channels.
• Partner with Business Development and Sales leadership to design and run campaign follow‑up plans, monitor conversion and optimise activities through the funnel.
• Create and localise content (short‑form and long‑form) across the buyer journey, collaborating with the global Product Marketing and content team and ensuring brand consistency.
• Identify and develop customer case studies and advocacy opportunities, support expansion and retention campaigns with Customer Marketing and Account Management.
• Measure, quantify and report on performance using leading and lagging indicators. Share insights and implement improvements to maximise ROI and pipeline impact.
• Provide DACH market intelligence and feedback into global campaign and content teams. Build relationships with local partners and industry influencers.

Job Benefits

HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive compensation, benefits, and pre‑IPO equity alongside all of this:

• Company share option plan
• Flexible hybrid working model
• Work‑from‑home allowance – to get your home office set up!
• 2 social‑impact days per year for volunteering
• Awesome employee referral programme – $2,500 for each successful referral with an additional ambassador programme
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
• Fun company and team social events (locally and virtually with our global teams)
• Bob balance days – enjoy a company‑wide long weekend at the beginning of each quarter

Belonging at HiBob

Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive, so we’re committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire. We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class (US only). Please contact us if you’d like to discuss any adjustments to our process which might help you demonstrate your strengths and capabilities. We want you to bring the best of you.

You can email or speak to the recruiter when they arrange a call with you.