Senior Product Marketing Specialist (m/w/d)

Senior Product Marketing Specialist (m/w/d)

Location: Andernach or remote. Full‑time, full‑time work from home.

Your challenge with us

Do you want to help shape the success of innovative software products and turn complex ideas into clear, compelling messages? Then you’ve come to the right place!

As a Senior Product Marketing Specialist, you will define how SHD products are positioned in the market. You will develop strong value propositions and clear messaging to translate product capabilities into customer value.

Product Marketing at SHD focuses on market insights, positioning, narrative development and go‑to‑market strategy. The role works closely with Product Management, Sales, Design and our international marketing team to turn customer and market insights into impactful messaging and GTM initiatives.

Brand, design and content execution are handled by the central marketing organisation and external partners. Product Marketing provides the strategic foundation through positioning, narrative and messaging.

Join our dynamic and international marketing team of 12 creative minds

You can expect an inspiring work environment where teamwork and fresh ideas are valued. Let’s implement exciting projects together and shape the future of marketing!

Your Responsibilities

Market Analysis & Customer Insights

• Analyse markets, competitors and industry trends to identify opportunities
• Conduct customer research and develop buyer personas and journeys
• Translate insights into actionable recommendations for product and marketing strategy

Go‑to‑Market & Positioning

• Define value propositions for products and solutions across different target segments
• Develop and drive go‑to‑market strategies for new and existing products
• Collaborate cross‑functionally with Product Management and Sales to ensure alignment

Product Narrative & Messaging

• Develop clear product narratives and messaging frameworks
• Translate complex product capabilities into compelling customer value
• Provide strategic messaging input for marketing campaigns and brand communication

Sales Enablement & Content

• Develop strategic sales enablement materials such as presentations, battle cards and case studies
• Support the sales team with positioning, product messaging and differentiation
• Align messaging across product, marketing and sales teams

Your profile

• Degree in Marketing, Communications, Business or a comparable field
• Several years of professional experience in Product Marketing, ideally in an international context
• Experience in the software industry is a real plus
• Familiarity with agile working methods and cross‑functional collaboration
• Very good knowledge of Microsoft Office, especially PowerPoint, Outlook and Teams; JIRA skills are a plus
• Fluent English skills (minimum C1 level) are a must
• German skills are an advantage
• Strong digital competence and a good sense for trends
• Structured, creative and self‑driven working style
• Excellent communication, organisational and teamwork skills

What you can expect

• A modern work environment with flexible and remote work options
• Fair compensation and benefits: salary, holiday and Christmas bonuses, a company pension plan, capital‑forming benefits and various discounts (e.g., at a nearby gym)
• A strong team spirit and a family‑friendly company culture
• Sustainability in everyday life: use of charging stations for e‑cars or lease a SHD job bike
• Free refreshments: water, coffee & tea plus fresh fruit for everyone
• Convenient parking and free parking spaces

About SHD Solutions GmbH

SHD is an international group with headquarters in Andernach and 40 years of experience as a leading provider of IT solutions and services for the furniture and kitchen industry. With more than 650 employees in three domestic and eight international subsidiaries, we offer an integrated system environment that covers ERP, kitchen design software, warehouse, finance and HR solutions, IT services and e‑commerce concepts, supported by consulting, project management, training and support.