Senior Product Owner - Personalisation

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability.We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Own the product backlog for a defined product or capability area (e.g. Payments within Basket & Checkout).

Translate portfolio strategy and investment priorities into clear user stories, acceptance criteria, and sprint goals.

Define and maintain a prioritised roadmap aligned to portfolio objectives.

Ensure backlog items are outcome-led and tied to measurable success criteria.

Continuously refine and reprioritise work based on performance, insight, and evolving business needs.

Discovery, Validation & Consumer Centricity

Work closely with UX/UI, Research, and CRO to ensure solutions are grounded in user insight and behavioural data.

Participate in and support research, testing, and experimentation initiatives.

Ensure product decisions are informed by data, experimentation, and validated learning, not opinion.

Identify friction, failure points, and improvement opportunities within the owned product area.

Champion consumer-centric thinking within the squad and across stakeholders.

Delivery & Cross-Functional Collaboration

Partner with Engineering, Design, and Data teams to ensure high-quality, timely delivery.

Balance discovery and delivery to ensure the team is solving the right problems while shipping value regularly.

Manage dependencies across teams and portfolios in a complex, global environment.

Escalate risks, trade-offs, and delivery constraints clearly and early to the Teamhead.

Ensure alignment with Finance, Legal, Compliance, Security, and other relevant functions where required.

Performance & KPIs

Contribute directly to the portfolio KPIs defined by the Teamhead (e.g. conversion, payment success, engagement, reliability).

Define feature- and initiative-level success metrics in collaboration with Data & Analytics.

Monitor performance trends and use insight to inform backlog refinement.

Support experimentation and continuous optimisation within the product area.

Clearly communicate impact, learnings, and performance updates to stakeholders.

Stakeholder Management

Work closely with the Teamhead / Portfolio Owner to align on priorities and trade-offs.

Collaborate with global and regional stakeholders to ensure relevance and scalability.

Represent the product area in relevant forums and planning sessions.

Ensure transparency of progress, risks, and outcomes.

Experience

6–8+ years of experience in digital product roles such as Product Owner, Product Manager, or similar positions.

Experience working with personalisation, recommendation systems, or data-driven consumer experiences.

Experience collaborating with engineering, data, and analytics teams to build scalable product capabilities.

Strong understanding of consumer journeys and behavioural insights within eCommerce environments.

Experience translating data insights into product requirements and consumer-facing experiences.

Skills & Capabilities

Strong ability to define product requirements for data-driven and personalised experiences.

Understanding of consumer segmentation, behavioural targeting, and recommendation logic.

Ability to collaborate effectively with designers, engineers, and analysts to shape solutions.

Strong prioritisation and backlog management skills.

Ability to balance technical complexity with consumer experience quality.

Data-driven mindset with the ability to interpret product performance and optimisation opportunities.

Strong communication skills and ability to articulate product decisions clearly to stakeholders.

This job opportunity will be available in full-time or part-time.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and employs more than 20,000 people worldwide.

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg. Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward. And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.