Senior Technical SEO Manager(m|w|d)

Job Description

When someone says “Frog”, you don’t think of a little green animal — you think of your next crawl analysis. Then you’ve found your position 0! Idealo has loved SEO since its inception in 2000. Content is Queen*King, but our passion for technical excellence, automation, and emerging search technologies runs just as deep. Whether it’s pagination debates, crawl budget strategies, or visibility in AI‑driven search results, SEO is a company‑wide topic, from the SEO team to Product, Engineering, and even the C‑Suite.

About Your New Role

• Indexation Management: Develop and implement data‑driven and machine‑learning‑based approaches to monitor, steer, and improve indexation quality across millions of URLs.
• Crawling & Bot Management: Manage and optimize crawl efficiency and front‑end bot interactions to ensure scalable, high‑performance indexing.
• Migration Projects: Lead technical SEO planning for complex migrations — from risk assessment to post‑launch stabilization.
• Internal Linking Optimization: Enhance idealo’s internal linking structure for improved topic relevance, information architecture, and crawlability.
• Monitoring & Early Detection: Build or refine technical monitoring systems to detect SEO‑critical changes early.
• SEO Risk Management: Conduct analyses to identify technical SEO risks and provide clear, prioritized recommendations.
• Engineering Collaboration: Advise product and engineering teams on technical SEO requirements, scalable implementation, and performance trade‑offs.
• Knowledge Sharing & Stakeholder Communication: Document findings, share insights through training or presentations, and represent SEO expertise across idealo and Axel Springer stakeholders.
• Research and develop strategies to increase idealo’s visibility within AI‑generated search results and Large Language Model‑driven platforms. Collaborate with product and engineering teams to integrate GEO principles into idealo’s architecture and content frameworks.

Job Requirements

As Senior Technical SEO Manager, you’ll lead idealo’s technical SEO initiatives across multiple international markets and product domains. Your goal is to ensure our platform is perfectly crawlable, indexable, and semantically understood — both by classic search engines and Generative Engines (GEO).

You will collaborate closely with SEO Managers, Data Analysts, Product Managers, and Engineers to design and implement data‑driven and forward‑looking optimization strategies that improve organic performance and strengthen idealo’s visibility in evolving AI‑driven search environments.

Skills & Requirements

• 5+ years of professional experience in technical SEO, ideally for complex and high‑traffic e‑commerce platforms.
• Deep understanding of indexation, crawling, rendering, and ranking factors (including JavaScript SEO and log file analysis).
• Proven experience managing large‑scale migrations and optimizing internal linking and crawl structures.
• Proficiency with crawling tools (e.g., Screaming Frog, Audisto), SEO analytics platforms, and modern web technologies.
• Solid data literacy: strong skills in Excel/Sheets; SQL or similar is a plus.
• Experience working with automation tools (e.g., n8n) or AI‑based solutions to streamline SEO workflows.
• Self‑motivated, structured, and ownership‑driven, with a strong ability to set priorities and manage complex projects independently.
• Excellent communication and presentation skills in English (German is a plus).

Benefits

• 30 days of vacation. Additional 15 days can be bought by converting salary.
• Personal development: Learning Hub, eLearning (e.g., Udemy), coaching, and additional learning and development budget.
• Office perks: organic breakfast, free vegan and vegetarian lunch, coffee, lemonades, after‑work beer, standard foosball, and a rooftop terrace with a view of Berlin.
• Counseling and support in all life areas (professional, private, family, health) in cooperation with the pme‑Familienservice.
• Flexible commute options: job bike or Deutschlandticket.
• Fitness options: Urban Sports or Gympass membership.
• Team events, company events, and other moments of organized connection throughout the year.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Software Development

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