Senior User Acquisition Manager (Mobile Apps)

About Us: Prime Insights is a Sweden-based technology company reaching millions of diverse users through our proprietary Market Research Panel. Our innovative technology supports our international community and gives our members a world-class survey taking experience. Our mission is to match our authentic members to our client's market research surveys which allows our clients to achieve meaningful insights from the sample we deliver via online quantitative research. Members are rewarded with meaningful incentives, ensuring their sincere participation.

About the Role We are looking for a

Senior User Acquisition Manager

with deep expertise in

mobile app growth

and

portfolio-level ownership . This role is ideal for someone who can fully own UA performance end-to-end, manage multiple media channels, and drive scalable, profitable growth. You will be responsible for

all paid acquisition channels

for the apps you manage, from strategy and execution to optimization and reporting. While strong cross-channel experience is required, a

deep specialization in at least one UA channel

is a key differentiator for this role.

⚠️ This position is strictly for

mobile app UA

- candidates with only web or website UA experience will not be considered.

Responsibilities Own and manage

user acquisition strategy and execution

for mobile apps across multiple paid channels Plan, launch, optimize, and scale campaigns with a

portfolio management mindset Manage performance across key platforms including

AppLovin, Google Ads, Meta , and similar networks Take full ownership of

budgets, ROAS, CPI, LTV, retention, and scaling decisions Analyze performance data and continuously optimize creatives, targeting, bidding, and funnel performance Work closely with creative, product, analytics, and engineering teams to improve UA efficiency Test new channels, formats, and approaches to unlock incremental growth Provide clear performance reporting, insights, and recommendations to stakeholders

Requirements 5+ years of hands-on experience in mobile app user acquisition Proven experience managing

multiple UA channels simultaneously Strong, practical experience with

AppLovin, Google, Meta, TikTok, Unity , or similar mobile ad platforms Deep specialization in at least one UA channel

(expert-level knowledge) Solid understanding and hands-on experience with

MMPs

such as

Adjust or AppsFlyer

(hard requirement) Strong analytical skills with the ability to translate data into actionable decisions Experience managing significant budgets and scaling campaigns profitably Clear understanding of mobile attribution, SKAN, post-install metrics, and cohort analysis

Nice to Have Experience working with

multiple apps or large portfolios Creative testing frameworks and strong creative performance intuition Experience in fast-paced, performance-driven environments (apps, gaming, subscription, utility, etc.

What We Offer High-impact role with

full ownership and autonomy Opportunity to work on scalable mobile apps with strong growth potential Collaborative, data-driven environment Competitive compensation based on experience

❗

Important:

We are not considering freelancers or consultants who are juggling multiple clients or projects. This is a

full-time role

for a committed professional looking to focus deeply on a single product ecosystem and make a lasting impact. Please note that

directly contacting our team members regarding this role is strongly discouraged and may negatively impact your application . All communication should go through the official application channels.