Sr. Product Marketing Specialist - ALM

PTCMünchen

Stellenbeschreibung:

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Senior Specialist, Product Marketing – Application Lifecycle Management

About the Role

Looking for your next big step in B2B marketing? This role offers the chance to work on global campaigns that drive real revenue growth while helping bring industry-shaping software to market.

As part of PTC’s Application Lifecycle Management (ALM) team, you’ll play a key role in connecting innovative engineering solutions with enterprise customers worldwide. You’ll collaborate with marketing and sales leaders to design and deliver high-impact programs that generate awareness, engagement, and measurable business outcomes.

This position is ideal for a marketer with a few years of experience who’s ready to take ownership of programs, expand their strategic skill set, and thrive in a fast-paced, global tech environment.

Why It Matters

The ALM business is a critical growth driver for PTC—powering how leading companies manage complex product development processes. Your marketing programs will directly influence sales pipeline, customer engagement, and product adoption in a competitive enterprise market.

You’ll help translate PTC’s technology leadership into market momentum—amplifying visibility, supporting field teams, and strengthening our position as a trusted partner to global engineering organizations.

What You’ll Do

Partner with ALM segment leaders and field marketing teams to design and execute global and regional go-to-market programs.
Plan digital marketing initiatives, including webinars, paid campaigns, virtual events, and third-party promotions.
Review market data and competitive positioning to recommend messaging and content updates.
Measure and report on program performance to drive optimization and inform decision‑making.
Align closely with sales teams to ensure marketing is driving qualified opportunities and supporting pipeline goals.
Collaborate cross‑functionally with creative, product, and demand generation teams to ensure consistent messaging and flawless campaign execution.

Who You Are / What You’ll Bring

You’re a proactive marketer who understands how to turn strategy into execution and data into insight. You take pride in producing high‑quality work, excel in managing multiple initiatives, and enjoy the challenge of connecting complex technology to business value.

You’ll also bring:

2–5 years of B2B product marketing experience, ideally within enterprise software, engineering, or manufacturing technology.
Strong project management and communication skills, with a track record of cross‑functional collaboration.
Familiarity with marketing analytics and GenAI platforms or interest in developing deep expertise in them.
A results‑driven mindset with comfort analyzing marketing impact and adjusting strategies accordingly.
A desire to grow your career in a global tech company recognized for innovation and industry leadership.