Valsoft Corporation: Product Marketing Manager EHSQ

Stellenbeschreibung:

Headquarters: Canada

TAG Software Group is seeking a Product Marketing Manager EHSQ Software to lead product positioning, go-to-market execution, and customer-centric storytelling across our Environmental, Health, Safety & Quality portfolio.

Position Description

We are looking for a Product Marketing Manager with strong experience in B2B Saas and/or EHSQ software, capable of owning positioning, messaging, competitive analysis, and go-to-market strategy across multiple product lines.

You will translate customer needs, regulatory requirements, and market insights into clear value propositions that resonate across industries such as manufacturing, construction, energy, logistics, and other sectors reliant on Environmental, Health, Safety & Quality compliance.

This is a high-impact role supporting product launches, sales enablement, cross-sell opportunities, and the evolution of TAG’s EHSQ brand presence.

Responsibilities

Own the end-to-end product marketing strategy including market research, competitive intelligence, customer insights, and positioning.
Lead go-to-market planning and execution for new product launches, major feature updates, and EHSQ product expansions.
Partner closely with Product, R&D, and UX to inform feature prioritization and provide usability and customer-feedback-driven recommendations.
Build and continuously refine messaging architecture for EHSQ products, including environmental compliance tools, incident management, audits/inspections, and quality workflows.
Create sales enablement collateral , including playbooks, demo scripts, one-pagers, pitch decks, and objection-handling assets.
Develop product focused content such as technical explainers , demo videos, workflows, use case guides, and industry-specific value propositions.
Support partner programs and cross-sell strategies across TAG’s portfolio companies.
Work with GTM teams to execute multi-channel product marketing campaigns (email, paid ads, LinkedIn, web).
Analyze performance metrics and continuously optimise product marketing effectiveness.
Act as the voice of the customer internally, representing EHSQ user needs, industry regulations, and operational realities.
Perform other related duties as required.

Qualifications

Proven B2B product marketing experience within software, ideally EHSQ, compliance, risk, or operational SaaS.
Demonstrated ownership of full go-to-market strategy, from planning through execution.
Strong command of product positioning, messaging frameworks, and category development.
Experience collaborating with Product, R&D, UX, and technical teams.
Hands‑on experience developing sales enablement, technical collateral, and product demos.
Experience launching new products, modules, or brands.
Strong analytical, communication, and storytelling skills for both technical and commercial audiences.
Ability to operate across multiple products and business units simultaneously.

Additional or Preferred Qualifications

Experience with EHSQ, compliance, risk, operations, or regulatory software.
Background working with environmental, safety, or quality management workflows.
Proficiency with Adobe Creative Suite and working knowledge of Figma.
Hands‑on use of AI tools for content creation, research, and workflow automation.
Experience producing demo videos, product walkthroughs, and technical explainers.
Solid understanding of marketing analytics and product performance metrics.
Strong aptitude for quickly learning new enterprise applications and technical environments.
Competitive salary aligned to experience and market.
Fully remote or hybrid flexibility depending on location.
High ownership and autonomy across product marketing initiatives.
Opportunity to work directly with leadership in a fast‑paced environment.
Access to advanced AI and automation tools.
Role with meaningful impact across multiple software business units.
Fast‑growing environment with strong long‑term career development potential.