YOYABA YOUR PIPELINE IS OUR PRIORITY

Job Title: (Senior) Creative Strategist for B2B SaaS (m/w/d) – Paid Social & Performance Creative

Location: Remote (Germany) with optional Hamburg presence
Company: YOYABA GmbH
Department: Creative Strategy
Employment Type: Full-Time, Permanent
Compensation: €55,000 – €75,000 per year
Industry: B2B SaaS / Revenue Marketing / Demand Generation Agency

Also See: B2B Software & Solutions Growth

About YOYABA

YOYABA is amodern revenue marketing and demand generation agency for fast-moving B2B software companies. We bridge the gap between brand and demand, helping over100+ B2B SaaS companies —including Personio, Xing, and numerous high-growth scale-ups—achieve measurable pipeline growth.

We are anindependent boutique agency with German craftsmanship and global execution, recognized as the#1 revenue marketing agency in EMEA . Our clients trust us to modernize their paid social, creative strategy, and demand generation, delivering results like6€ in pipeline for every 1€ spent ,62% drop in cost per SQL , and10x pipeline growth in DACH .

Our team is made up ofA-players and start-up founders who thrive on growth, responsibility, and honesty. We are ambitious, high-performance, and deeply collaborative.

Work Model: Remote within Germany, with optional presence in our Hamburg office. Workations are possible and embraced by our team.

Language: This role requiresexcellent German (C2/native) and good English (B2/C1) proficiency for client communication and copywriting.

The Opportunity: (Senior) Creative Strategist

Imagine this: You click “send,” and your first self-conceived social media campaign leaves your inbox on its way to the design department for execution. You close your laptop with a grin—your first month at YOYABA has been incredibly exciting.

Instead of spending your first week reading boring PDFs and setting up your laptop, you were warmly welcomed by your team and immediately integrated into important projects with top-tier accounts. You applied your expertise alongside your new team’s know-how to develop new storylines and creative concepts that delivered real results for clients. Your learning curve? Steep.

At the same time, you feel you’ve not only found a new role and passion, but also“Herzens-Menschen” —people who share your drive and ambition.

Sound too good to be true? Watch the Creative Strategy team introduce themselves here:YOYABA Creative Strategy Team Video

What You’ll Own

Creative Strategy Development

• Develop deep audience understanding for our clients through precise analysis, using these insights as the foundation forcross-channel creative campaigns .

• Observe and evaluate platform trends onLinkedIn, Meta (Facebook/Instagram), YouTube, and Display , translating them into strategic recommendations.

• Independently conceivestorylines and user argumentation chains for ad campaigns across LinkedIn, Meta, YouTube, and Display.

• Developpsychologically grounded customer journeys that intentionally engage, activate, and convert users.

Cross-Functional Collaboration

• Work closely withCreative and Performance teams to merge data-driven strategies with sales psychology.

• Write compellingcopy in both German and English , tailored to audience needs and platform specifics.

• Actively contribute to the evolution of YOYABA’sCreative Strategy approach , shaping the strategic direction of the department.

Strategic Thinking & Innovation

• Combinestrategic thinking with the ability to develop creative concepts based on data.

• LeverageAI tools effectively in daily workflows—AI is more than a buzzword to you.

• Maintain a proactive, structured, and independent working style with high quality expectations.

What You Bring (Required Qualifications)

Experience & Industry Knowledge

• Several years of experience in conceiving and developing creative social media campaigns—ideally in anagency, SaaS, or e-commerce environment .

• Strong understanding ofperformance marketing and cross-channel impact mechanisms.

Strategic & Analytical Abilities

• Pronouncedstrategic thinking and the ability to develop data-driven creative concepts.

• Experience translating audience insights into compelling campaign narratives.

AI Proficiency

• AI is more than a buzzword —you have practical experience using AI tools and know how to integrate them meaningfully into your daily work.

Language Skills (Non-Negotiable)

• Excellent German (native or C2-level written and verbal).

• Good English skills (B2/C1) for internal and external communication.

Personal Attributes

• Proactive, structured, and independent working style.

• High quality expectations and attention to detail.

• Enthusiasm forteamwork, active sparring, and joint development in an ambitious, dynamic environment.

Why Join YOYABA?

Impact & Scale

• Work with100+ B2B SaaS companies , including market leaders and high-growth scale-ups.

• Shape creative strategy for campaigns that drive real pipeline—€1.5M+ in 6 months ,4x ROAS ,10x pipeline growth .

• Join the#1 revenue marketing agency in EMEA .

Team & Culture

• A-player team of start-up founders and high-performers.

• Culture ofresponsibility, high-performance, and honesty .

• Active sparring and collaborative development—your ideas matter.

Compensation & Benefits

• Competitive salary: €55,000 – €75,000 per year.

• Unique coaching program – continuous personal and professional development sessions.

• Humanoo membership – fitness challenges, 1:1 psychologist sessions for mental & physical health.

• Gym/Urban Sports subsidy – we support your workout routine.

• Workations possible – embraced and lived by our YOYABees.

• Company pension scheme (BAV) subsidy – up to 60% of your contribution.

Flexibility & Growth

• Remote within Germany – with optional Hamburg office presence.

• Opportunity toshape the strategic direction of the Creative Strategy department.

• Continuous learning and development in a high-growth agency environment.

Ready to Shape Creative Strategy for B2B SaaS Leaders?

If you are a creative strategist who lives at the intersection ofdata, psychology, and platform trends —and you want to apply your skills to drive pipeline growth for the world’s most exciting B2B software companies—we want to meet you.

Apply Now:YOYABA – (Senior) Creative Strategist

Tagged as: Creative Strategist B2B SaaS , LinkedIn Meta YouTube Ads , Paid Social Strategist , Performance Creative DACH , Revenue Marketing Agency , Senior Creative Strategist