Overview

As Field Marketing Manager in Frankfurt, you drive Board’s German market presence by shaping demand through digital and field campaigns. You collaborate with Marketing, Sales, and Consulting to convert pipeline and support regional growth. You’ll manage events, content, and vendors while reporting on KPIs to optimize impact. This role offers the chance to influence how Board’s leading decision-making platform is perceived in a dynamic market.

Verantwortungsbereiche

Generate and support sales pipeline with a focus on the bottom line
Collaborate with marketing and local sales to plan and execute digital and field events
Create compelling content aligned with company messaging
Manage annual budget and report on KPIs
Oversee digital and print advertising and vet suppliers
Create nurture and standalone email campaigns
Analyze and report key marketing KPIs consistently
Coordinate with third-party vendors, venues, and partners
Research market behavior to guide marketing activities
Serve as the liaison between marketing and sales to ensure alignment
Execute corporate programs by localizing globally planned initiatives

Zentrale Anforderungen

5+ years in technology, software, or services B2B demand generation or field roles
Experience with Marketo and Salesforce is a plus
Proficient in multi-channel campaign management across digital and offline channels
Excellent copywriting with technical writing knowledge
Experience in planning field, events, product, account-based, and/or project marketing
Experience in digital advertising across various channels
Knowledge of PR activities and collaboration with agencies
Experience working closely with global sales and marketing teams
Bachelor's degree in Business, Marketing, or comparable education/experience

Proactive and results-driven
Strong communication and attention to detail
Cross-functional collaboration
Marketo
Salesforce
Multi-channel campaign management

Board International