AtHaiilo,we'rebuildingthedigital home that connects employees withthe informationthat matters to them -reliably, efficiently, every day.

As ourSenior Marketing Manager - DemandGeneration,you’llown DACH pipeline performance end-to-end.You'renot here to run existing playbooks - you define the regional demand strategy, diagnosewhat'snot working, fix it, and drive measurable impact across the full funnel.

Whowe’relookingfor

Commercially driven, with proven pipeline ownership across the full funnel
Strong demand generationexpertiseacross paid, campaigns,eventsand partners - focused on efficiency and scale
Track recordof diagnosing and fixing underperformance, not just executingwhat'salready in place
Data-led approach to funnel management, conversionoptimisationand performance reporting
Deep understanding of the DACH market, includinglocalisationand B2B buyerbehaviour
High ownership, proactive working style, comfortable challenging the status quo and influencing cross-functionally

Whatyou’lldo

Own DACH pipeline performance - targets,pacingand corrective actions
Define and execute the regional demand strategy,optimising channel mix across paid, campaigns, events and partners
Lead campaign planning and execution with a clear focus on pipeline and revenue impact
Improve funnel performance (MQL -> SQL -> pipeline) through continuous conversion and buyer journeyoptimisation
Partner closely with Sales on account targeting, pipeline coverage and performance alignment
Coordinate with PMM, content and digital teams as the central pointof accountability for DACH demand

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Haiilo GmbH