HINEN Energy Storage – Country Manager (Germany)

Join HINEN, a leading energy storage brand, to drive global market expansion. About Hinen CE-LINK Founded in 2004 and listed in 2019 (stock code: ). 10,000+ employees worldwide. 7 global manufacturing bases. 400+ R&D team members. Serves 400+ well-known global brands. Hinen (a subsidiary of CE-LINK) Focuses on the home energy storage sector with a comprehensive product portfolio: off-grid, grid-tied, high-voltage, low-voltage, three-phase, single-phase, all-in-one, micro‑inverters, hybrid inverters, and balcony storage solutions. Strong vertical integration: independently develops and manufactures cells, packs, inverters, systems, software, and Apps. Invested RMB 1 billion in a dedicated battery cell factory. 120+ R&D specialists. Achieved 8% market share in Australia within one year, becoming the 6th largest brand there.

About the Role

Title Country Manager – Germany Location

Reports to General Manager, Europe Employment Type Full-time

We are looking for a dynamic and experienced Country Manager to lead our entry and expansion in the German market – Europe's largest and most competitive energy storage market. This is a high-autonomy, high-impact leadership role where you will be fully responsible for building our local business from the ground up.

Responsibilities

Market Strategy & Business Development
Develop and execute a comprehensive sales and marketing strategy for the German market, targeting residential ESS, hybrid inverters, and balcony storage products.
Identify and prioritise high-potential customer segments, including distributors, system integrators, EPCs, PV installers, and energy utilities.
Monitor market trends, regulatory changes (EEG, KfW programmes, EU Battery Regulation), and competitor activities to adapt strategies and capture opportunities.
Build, recruit, and manage a robust local channel network of distributors, retailers, and installation partners.
Establish and nurture long-term relationships with major accounts, including utility companies (e.g., RWE, EnBW, E.ON) and large-scale project developers.
Negotiate contracts, set pricing policies, and implement channel incentive and governance frameworks.
Recruit, onboard, and lead a local team of sales professionals, technical support engineers, and field service staff.
Define roles, set KPIs, provide ongoing coaching, and foster a performance-driven, customer-centric culture.
Act as a mentor and develop future leaders within the team to support scalable growth.
Project & Cross-functional Coordination
Act as the bridge between local customers and internal technical/R&D teams, ensuring projects are delivered on time, within budget, and to the required technical and quality standards.
Coordinate with HQ on product localisation, certification (VDE, CE, TÜV, grid codes), and supply chain needs.
Reporting & Compliance
Regularly report to the General Manager on business progress, sales performance, pipeline, team development, and market intelligence.
Ensure full compliance with all German and EU regulations, including product registration, battery passport, and EPR obligations.
Represent Hinen at key industry events such as Intersolar Europe and EES Europe to enhance brand visibility.

Qualifications

Experience & Track Record
5+ years of B2B sales or business development experience in the energy storage, solar PV, or power electronics industry.
At least 2 years in a leadership or managerial role with team management responsibility.
Proven success in opening new markets, building distribution networks, and delivering revenue growth in the German market.

What We Offer

Competitive Salary & Performance Bonus – A compensation package that reflects the seniority and impact of the role.
Career Growth – Direct path to take full P&L ownership as we scale, with potential to expand into broader European responsibilities.
Global Exposure – Regular interactions with our international teams and opportunities to participate in global strategy discussions.
Empowered Leadership – You will have the autonomy to build your team and shape the local business strategy.
A Fast‑growing Brand – Join a company with strong financial backing, proven product innovation, and a clear vision to become a top‑tier global energy storage player.

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