Country Manager

HINEN Energy Storage – Country Manager (Germany)

Join HINEN, a leading energy storage brand, to drive global market expansion. About Hinen CE-LINK Founded in 2004 and listed in 2019 (stock code: ). 10,000+ employees worldwide. 7 global manufacturing bases. 400+ R&D team members. Serves 400+ well-known global brands. Hinen (a subsidiary of CE-LINK) Focuses on the home energy storage sector with a comprehensive product portfolio: off-grid, grid-tied, high-voltage, low-voltage, three-phase, single-phase, all-in-one, micro‑inverters, hybrid inverters, and balcony storage solutions. Strong vertical integration: independently develops and manufactures cells, packs, inverters, systems, software, and Apps. Invested RMB 1 billion in a dedicated battery cell factory. 120+ R&D specialists. Achieved 8% market share in Australia within one year, becoming the 6th largest brand there.

About the Role

Title Country Manager – Germany Location

Reports to General Manager, Europe Employment Type Full-time

We are looking for a dynamic and experienced Country Manager to lead our entry and expansion in the German market – Europe's largest and most competitive energy storage market. This is a high-autonomy, high-impact leadership role where you will be fully responsible for building our local business from the ground up.

Responsibilities

• Market Strategy & Business Development
• Develop and execute a comprehensive sales and marketing strategy for the German market, targeting residential ESS, hybrid inverters, and balcony storage products.
• Identify and prioritise high-potential customer segments, including distributors, system integrators, EPCs, PV installers, and energy utilities.
• Monitor market trends, regulatory changes (EEG, KfW programmes, EU Battery Regulation), and competitor activities to adapt strategies and capture opportunities.
• Build, recruit, and manage a robust local channel network of distributors, retailers, and installation partners.
• Establish and nurture long-term relationships with major accounts, including utility companies (e.g., RWE, EnBW, E.ON) and large-scale project developers.
• Negotiate contracts, set pricing policies, and implement channel incentive and governance frameworks.
• Recruit, onboard, and lead a local team of sales professionals, technical support engineers, and field service staff.
• Define roles, set KPIs, provide ongoing coaching, and foster a performance-driven, customer-centric culture.
• Act as a mentor and develop future leaders within the team to support scalable growth.
• Project & Cross-functional Coordination
• Act as the bridge between local customers and internal technical/R&D teams, ensuring projects are delivered on time, within budget, and to the required technical and quality standards.
• Coordinate with HQ on product localisation, certification (VDE, CE, TÜV, grid codes), and supply chain needs.
• Reporting & Compliance
• Regularly report to the General Manager on business progress, sales performance, pipeline, team development, and market intelligence.
• Ensure full compliance with all German and EU regulations, including product registration, battery passport, and EPR obligations.
• Represent Hinen at key industry events such as Intersolar Europe and EES Europe to enhance brand visibility.

Qualifications

• Experience & Track Record
• 5+ years of B2B sales or business development experience in the energy storage, solar PV, or power electronics industry.
• At least 2 years in a leadership or managerial role with team management responsibility.
• Proven success in opening new markets, building distribution networks, and delivering revenue growth in the German market.

What We Offer

• Competitive Salary & Performance Bonus – A compensation package that reflects the seniority and impact of the role.
• Career Growth – Direct path to take full P&L ownership as we scale, with potential to expand into broader European responsibilities.
• Global Exposure – Regular interactions with our international teams and opportunities to participate in global strategy discussions.
• Empowered Leadership – You will have the autonomy to build your team and shape the local business strategy.
• A Fast‑growing Brand – Join a company with strong financial backing, proven product innovation, and a clear vision to become a top‑tier global energy storage player.