Country Manager - Austria

In this role, you will lead Emma’s Austria business with end-to-end P&L responsibility, shaping local growth strategies and translating global initiatives to the market. You’ll collaborate with Global Marketing, Category Management, and Operations to drive profitability and scale. You’ll own marketing performance, pricing and assortment decisions, and lead a small country team to deliver impact. This is a hands-on chance to influence market leadership in a fast-growing, global D2C company.

• learning and development programs
• mentoring and formal training
• global, diverse team
• 25 vacation days (+1 per year, up to 30)
• flexible hybrid setup
• office in Frankfurt

• Own Austria P&L end to end, driving net revenue and contribution margin
• Develop and execute Austria growth strategy, tailoring global initiatives locally
• Steer marketing budget and channel mix to achieve ROAS targets and optimize spend
• Manage commercial levers: pricing, promotions, assortment and webshop positioning
• Lead UX optimization projects and explore new sales channels for rapid growth
• Deliver KPIs: net revenue, contribution margin, NPS, and team engagement with robust reporting
• Collaborate with Global Marketing, Category Management and Operations to ensure cross-functional visibility
• Build and develop a country team of 4 people plus interns, developing high performance
• Report and justify growth initiatives with data-driven business cases

• 7+ years in ecommerce (D2C or marketplaces), FMCG, retail or consumer goods
• Strong performance marketing background with ownership of online budgets and strategy
• Experience managing full marketing channel mix in-house
• P&L ownership experience with pricing, discounts, promotions, assortment and product positioning
• Analytical, data-driven decision maker who challenges the status quo
• Natural influencer and stakeholder manager capable of driving alignment across teams
• Fluent in German and English

• stakeholder management
• influence and negotiation
• ownership and accountability
• performance marketing
• budget management and ROAS optimization
• multi-channel marketing strategy