Location: Boxberg-Schweigern, Taubertal between Würzburg and Heilbronn

Type: Vollzeit

Salary: 55.000 € – 70.000 € per year (gross)

Plan, execute, and optimize cross‑channel marketing campaigns along the customer journey.
Develop audience‑specific campaigns for various market segments and business lines.
Work closely with sales, product management, and other departments.
Advance CRM and marketing automation processes.
Implement automated campaigns, lead‑nurturing, and communication flows.
Use CRM data for audience segmentation, campaign steering, and performance measurement.
Analyze campaign results and derive optimization actions based on relevant KPIs.

Many years of experience in B2B marketing, campaign management, CRM marketing or demand generation.
Experience planning, implementing, and optimizing integrated marketing campaigns.
Proficient with CRM, marketing automation, or omnichannel platforms (e.g., SAP Emarsys, Microsoft Dynamics 365 Customer Insights, HubSpot, or comparable systems).
Experience segmenting audiences and developing lead‑nurturing and customer‑journey concepts.
Strong understanding of KPIs, marketing performance, and data‑driven optimization.
Experience collaborating with sales, product management, and external agencies.
Structured and self‑directed work style with solid project management know‑how.
Strong communication skills and capability to convey complex topics clearly.
Excellent German in speech and writing.

Hofmann Menü‑Manufaktur GmbH Zentrale – Founded 1960, headquarters in Boxberg‑Schweigern.

Ready to shape the future of HOFMANN? Join our team today!

#J-18808-Ljbffr

Hofmann Menü-Manufaktur GmbH Zentrale