Overview

This position is responsible for accelerating the commercial expansion of LiuGong BEV products in DACH Region, with a strong focus on sales growth, key account acquisition, dealer activation, and market promotion. The role combines business development, product selling, commercial strategy, and hands-on market execution to drive rapid adoption of electric machinery across the Nordic region.

Key Responsibilities

Take lead responsibility for achieving annual sales targets of electric excavators, wheel loaders, and electric machinery portfolio in DACH Region.
Develop and execute country-level sales plans, including volume targets, pricing, discount frameworks, demo strategy, and competitive positioning.
Identify and close new business opportunities across multiple sectors (rental, municipalities, construction contractors, recycling & waste, ports, airports).
Lead regional tender responses, commercial quotations, and customer negotiations.

Key Account Acquisition & Strategic Business Development

Build and grow partnerships with high-potential customers, including:
Government and municipal infrastructure organizations
Large contractors and corporate fleet owners
Zero-emission or sustainability-driven project owners
Develop tailored solutions for key accounts, including CO₂ reduction proposals, TCO savings analysis, and custom charging solutions.
Convert demo trials and pilot projects into long-term purchase agreements or framework contracts.
Maintain a robust pipeline of opportunities using structured key account management (KAM) processes.
Strengthen Nordic dealer network capabilities to sell and support electric products.
Coach dealer sales teams on value selling, competitive differentiation, and customer engagement.
Drive dealer marketing execution, including open days, roadshows, demo events, and joint customer visits.
Monitor dealer performance, ensuring alignment with LiuGong’s electric product strategy, pricing, and brand standards.

Market Activation & Brand Promotion

Lead regional marketing campaigns to position LiuGong as a leader in electric construction machinery.
Plan and execute exhibitions, roadshows, demo tours, and customer engagement events.
Develop selling materials, case studies, electric product presentations, and digital content for the Nordic market.
Track competitive dynamics and adjust commercial actions for market advantage.
Conduct product demonstrations, customer site visits, application evaluations, and charging solution consultations.
Support customers in evaluating suitability of electric equipment for specific applications, climate conditions, and duty cycles.
Deliver compelling product presentations and ROI/TCO calculations to win new business.
Coordinate with product and service teams to ensure smooth onboarding of new customers.
Continuously analyze Nordic market trends in electrification, sustainability requirements, local incentives, and competitor activities.
Provide structured feedback to product teams on customer needs, feature requests, and emerging opportunities.
Identify growth segments and recommend targeted commercial strategies.

Requirements

Fluent in German and English
Above 5 years working experience in manufacturing industry and work with dealers
Have experience on sales and product experience on product of excavator/roller/forklift/wheel loader/agricultural machines and so on.

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LiuGong Europe