BEV Products Sales & Marketing Manager – DACH Region

Overview

This position is responsible for accelerating the commercial expansion of LiuGong BEV products in DACH Region, with a strong focus on sales growth, key account acquisition, dealer activation, and market promotion. The role combines business development, product selling, commercial strategy, and hands-on market execution to drive rapid adoption of electric machinery across the Nordic region.

Key Responsibilities

• Take lead responsibility for achieving annual sales targets of electric excavators, wheel loaders, and electric machinery portfolio in DACH Region.
• Develop and execute country-level sales plans, including volume targets, pricing, discount frameworks, demo strategy, and competitive positioning.
• Identify and close new business opportunities across multiple sectors (rental, municipalities, construction contractors, recycling & waste, ports, airports).
• Lead regional tender responses, commercial quotations, and customer negotiations.

Key Account Acquisition & Strategic Business Development

• Build and grow partnerships with high-potential customers, including:
• Government and municipal infrastructure organizations
• Large contractors and corporate fleet owners
• Zero-emission or sustainability-driven project owners
• Develop tailored solutions for key accounts, including CO₂ reduction proposals, TCO savings analysis, and custom charging solutions.
• Convert demo trials and pilot projects into long-term purchase agreements or framework contracts.
• Maintain a robust pipeline of opportunities using structured key account management (KAM) processes.
• Strengthen Nordic dealer network capabilities to sell and support electric products.
• Coach dealer sales teams on value selling, competitive differentiation, and customer engagement.
• Drive dealer marketing execution, including open days, roadshows, demo events, and joint customer visits.
• Monitor dealer performance, ensuring alignment with LiuGong’s electric product strategy, pricing, and brand standards.

Market Activation & Brand Promotion

• Lead regional marketing campaigns to position LiuGong as a leader in electric construction machinery.
• Plan and execute exhibitions, roadshows, demo tours, and customer engagement events.
• Develop selling materials, case studies, electric product presentations, and digital content for the Nordic market.
• Track competitive dynamics and adjust commercial actions for market advantage.
• Conduct product demonstrations, customer site visits, application evaluations, and charging solution consultations.
• Support customers in evaluating suitability of electric equipment for specific applications, climate conditions, and duty cycles.
• Deliver compelling product presentations and ROI/TCO calculations to win new business.
• Coordinate with product and service teams to ensure smooth onboarding of new customers.
• Continuously analyze Nordic market trends in electrification, sustainability requirements, local incentives, and competitor activities.
• Provide structured feedback to product teams on customer needs, feature requests, and emerging opportunities.
• Identify growth segments and recommend targeted commercial strategies.

Requirements

• Fluent in German and English
• Above 5 years working experience in manufacturing industry and work with dealers
• Have experience on sales and product experience on product of excavator/roller/forklift/wheel loader/agricultural machines and so on.