Background

The company is a family‑owned technology and manufacturing group with decades of experience in electronics, consumer products, smart‑home solutions, and digital services. It develops, manufactures, and distributes both hardware and software products for residential and commercial customers.

The organization operates internationally and serves multiple sales channels, including specialist retail, mass retail, e‑commerce, OEM partnerships, and B2B collaborations. Product development is managed centrally, while manufacturing is conducted through wholly owned production facilities.

Products and Market Position

The company offers a broad portfolio of connected devices, energy management solutions, smart‑home technologies, and consumer electronics products. It has established a strong market presence across Europe through both its own brands and OEM partnerships with major industry players.

Its solutions cover areas such as:

Climate control
Security systems
Building automation

The company is recognized as one of the leading providers in its market segment and serves millions of end users internationally.

Location

Northern Germany

Position

The Board Member Sales & Marketing (m/f/d) assumes the following responsibilities:

Full responsibility for the sales and marketing strategy across assigned product categories and for the company as a whole.
Development and expansion of various sales channels, including specialist trade, retail, e‑commerce, OEM partnerships, international distribution, and B2B collaborations.
Revenue and profit responsibility for product categories in domestic and international markets.
Development of market‑entry strategies for new regions in close cooperation with Marketing, Product Management, and external partners.
Leading negotiations with key accounts, major customers, and strategic partners.
Monitoring market and competitive developments and deriving strategic recommendations.
Leadership and development of all sales management and key account management teams.
Close collaboration with Marketing, Product Development, Logistics, and Customer Service to ensure optimal market execution.
Reporting directly to the CEO and/or Supervisory Board.

Requirements and Personal Profile

Professional Requirements

University degree in Business Administration, Industrial Engineering, or a related field.
Strong intellectual capabilities and strategic thinking skills.
Solid experience within medium‑sized companies and entrepreneurial environments.
Proven experience in establishing effective leadership and organizational structures.
Several years of operational and strategic sales or category management experience, ideally within smart‑home, consumer electronics, energy technology, or related industries.
Demonstrated success in developing and managing sales channels, including retail, e‑commerce, OEM partnerships, and international business.
Strong leadership skills with experience managing cross‑functional teams.
Excellent project management capabilities.
Outstanding negotiation and communication skills at executive and board level.
Strong analytical mindset combined with a results‑oriented approach.
Fluency in German and English; additional languages are advantageous.
Entrepreneurial mindset and business acumen.
Strong customer orientation and market understanding.
Ability to influence and negotiate effectively.
Affinity for innovation, technology, and digital transformation.
Intercultural competence and willingness to travel internationally.

What the Company Offers

Executive board position with significant strategic responsibility in a high‑growth market.
Attractive compensation package with performance‑based components.
High degree of autonomy and influence within an innovation‑driven organization.
Flat organizational structure and short decision‑making processes.
Modern international working environment.

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VanBracht Consulting