Vestacy is a standalone company (carved out from Reckitt) with a clear purpose: to turning houses into homes. We’re home to some of the world’s most trusted brands (Air Wick, Calgon, Cillit Bang, and Mortein) helping millions of people care for the spaces they live in every day.

Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next.

We care for our company the way you care for your own home: with energy, passion, and pride. Here, you’ll find space to grow, opportunities to lead, and the support to thrive. Together, we’re building something extraordinary.

About Marketing

Marketing is at the heart of Vestacy. We design and deliver distinctive brand experiences that fuel category growth and create a positive impact on society. Our global teams lead brand strategy, guardianship, and innovation, while local teams bring those plans to life in partnership with Sales. Media and digital expertise run throughout the organization, ensuring we measure both business and societal impact.

Together, these teams form a vibrant community where learning never stops. With access to our Marketing Academy, you’ll have endless opportunities to grow, upskill, and make your mark.

About the role

Want to be the voice of the customer? As Insights and Analytics Manager, DACH in Vestacy, you’ll have the freedom to put the end user at the heart of a some of the world’s leading brands. To succeed, you will enjoy rolling up your sleeves, leading the thinking, contributing to strategy, and building the future of our brands together.

Your responsibilities

This role is part of the global I&A team of Vestacy but will be located and focus on the DACH region, working alongside the cross-functional commercial team. You will be responsible for leading insights & analytics in the region and support to develop a robust commercial strategy and activation plan:

Have a deep understanding of consumers in DACH across categories and be the consumer insights and knowledge champion in the region
Strong focus and involvement in managing the business, brand and activation/commercialization, reviewing business objectives with regional and country management, to develop, manage and analyze learning plans to best meet them
Provide leadership within regional business teams to generate actionable insights from research results, contributing to practical action plans following research
Learning Plans: Leverage global standard and consistent methodologies in partnership with global external partners (Kantar, Ipsos, Bases, Zappi, Toluna, etc) and identify appropriate learning plans to meet the regional business needs.
Syndicated data: Define the regional data needs with input from stakeholders, then work closely with the Global Market Insights team for retail audit and household panel service acquisition in the region, as well as with the suppliers on ensuring high quality deliverables, reporting and analysis.
Brand plan: Generate local foundational insights to feed into annual brand plan
Shopper insights: Lead Shopper, channel, customer insights & planogram validation
Equity & Comms tracking: Lead Equity and comms tracking at local level
Research budget management: plan and manage the regional I&A budget with input from the regional management, the brand team and guidance from the global I&A Director
Supplier management: develop strong relationships with global and regional external research suppliers to ensure superior service and quality. Focus on the extension of faster, more efficient and accurate AI tools & partners.
I&A team: develop and build strong relationships within the global I&A organization. Ensure best practices and market insights sharing within, and opportunity to lead capability areas within the global I&A community

The experience we're looking for

3-5 years of experience in consumer & market insights or a related field, with expertise in qualitative and quantitative research, preferably working on a FMCG product or brand, or in a market research agency
Experience in the DACH market, knowledge of consumers in the region
Experience with common research databases and tools: NIQ, Bases, Toluna etc
Curiosity in experimenting with new research methodologies including AI research tools

What we offer

We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.

Equality

We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.

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