Account-Based Marketing Specialist

Job Summary

The Senior Account-Based Marketing Specialist leads strategic account development initiatives for Aledade’s highest-value prospects. The role is responsible for designing, implementing, and optimizing account-based marketing strategies that drive company growth and market expansion. The Specialist possesses substantial authority to make high-impact decisions regarding account selection, resource allocation, campaign design, and execution with minimal oversight. The Specialist directly influences business operations through the creation of account-specific value propositions and active management of complex, multi-stakeholder sales cycles.

Primary Duties

• Directs the development and continuous improvement of integrated marketing campaigns, using analytical skills and market intelligence to drive operational decision-making.
• Leads comprehensive analysis of target accounts, identifying business opportunities and crafting account penetration strategies.
• Exercises authority in prioritizing accounts, allocating marketing resources, and establishing account engagement protocols.
• Independently develops content strategies and tactical execution plans tailored to complex buying committees.
• Makes strategic pivots to campaign methodologies based on objective data and market trends.
• Establishes success criteria, evaluates campaign effectiveness, and implements process enhancements that impact revenue growth.
• Identifies, engages, and maps key stakeholders using persona mapping and market research.
• Drives outreach strategies and curates content to nurture high-value prospects from initial contact through qualified opportunity.
• Shares market insights and recommendations with leadership and cross-functional teams.
• Designs, optimizes, and enforces protocols for CRM documentation, lead transitions, and collaboration frameworks that streamline business development.
• Advises and supports cross-functional teams in implementing account-based strategies, acting as a subject matter expert within the organization.
• Tracks performance against KPIs, analyzes outcomes, and reports findings to inform future strategy.
• Recommends and implements strategic pivots and process changes that impact company objectives and market share.

Minimum Qualifications

• Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field.
• At least 6 years of experience in sales, business development, or related roles in the healthcare industry.
• Proven track record in leveraging account-based marketing tactics to generate leads within complex sales environments.

Preferred Knowledge, Skills, and Abilities

• Strong understanding of healthcare market dynamics and trends with an emphasis on value-based care models.
• Exceptional communication and negotiation skills with the ability to build and nurture long-term professional relationships.
• High level of organization and time management skills, enabling effective prioritization in a fast-paced environment.
• Experience with CRM systems like Salesforce and sales cadence software like Outreach, with proficiency in managing relationships and measuring success.
• Proactive and adaptable approach, thriving in dynamic and evolving market landscapes.

Physical Requirements

• Must carry a valid driver’s license and be able to drive within assigned territory.
• Must be able to travel via plane when needed.
• Sitting for prolonged periods of time, extensive use of computers and keyboard, occasional walking and lifting may be required.
• Standing or walking for hours at a time and occasionally lifting and carrying up to 25 lbs.

Benefits

• Flexible work schedules and the ability to work remotely are available for many roles.
• Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners.
• Robust time‑off plan (21 days of PTO in the first year).
• Two paid volunteer days and 11 paid holidays.
• 12 weeks paid parental leave for all new parents.
• Six weeks paid sabbatical after six years of service.
• Educational Assistant Program and Clinical Employee Reimbursement Program.
• 401(k) with up to 4% match.
• Stock options.
• Additional benefits as described in the full benefits package.

Equal Employment Opportunity Statement

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. Employment policies and decisions are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender, gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status or sexual orientation.

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