Area Sales Manager, Central Germany

Korn Ferry is partnering with TVS Motor Company to hire an Area Sales Manager for the TVS/Norton Brand in Central Germany. This is a unique opportunity to join a premium, heritage driven brand entering an exciting phase of growth and reinvention, supported by a strong international industrial group.

This role offers the opportunity to work in an environment where individuals are empowered to shape, build, and make a tangible impact, contributing directly to the success of an international, fast evolving business.

Role Overview

Our Market leading client in the motorcycles business is entering a new era of growth, combining iconic British design and engineering with the backing and global ambition. We are seeking a commercially driven Area Sales Manager Central Germany to lead sales growth and dealer network development across Central Germany.

Key Responsibilities

Dealer and Network Development

• Build and maintain strong relationships with dealers and retail partners across the region
• Identify opportunities to enhance network performance, standards, and customer experience
• Assess network coverage and support partner onboarding, development, or optimization
• Collaborate cross-functionally with marketing and after-sales teams to drive network growth
• Drive delivery of retail and wholesale performance across motorcycles, accessories, and commercial programmes
• Partner with dealers to execute high-quality sales plans (launches, campaigns, pipeline)
• Monitor performance (KPIs, demand, stock) and proactively steer corrective actions
• Ensure excellence in dealer readiness for product launches (training, POS, brand execution)
• Lead and develop Area Sales Managers to elevate regional performance

Key requirements

• At least 4 to 5 years of experience in the motorcycles industry is required
• Responsibility across Central Germany Region - the role is field based
• Strong knowledge of dealer network management and development
• Driving licenses: A & B
• Agile, flexible mindset; dynamic and adaptable to change
• High level of independence and autonomy
• Travel requirement: around 80%
• Be part of a premium motorcycle brand in an ambitious new growth phase.
• Help shape the dealer and customer experience in the market during a period of brand-building and expansion.
• Work in an environment that combines entrepreneurial pace with the backing of a major international mobility group.