Area Sales Manager – Mid-Atlantic Region

• Drive regional growth and market expansion initiatives across assigned states and territories


• Recruit Branch Managers, producing teams, and individual Mortgage Loan Originators


• Develop and execute strategic sales plans to increase market share, production volume, and profitability


• Coach, mentor, and support Branch Managers and Loan Officers


• Build and maintain a high-performance sales culture


• Partner with Operations and Credit leadership to ensure seamless customer experience and operational execution


• Collaborate with Secondary Marketing and Capital Markets on product positioning and pricing competitiveness


• Support local business development, branding, and lead generation initiatives with Marketing


• Monitor regional production trends, pipeline management, profitability, and sales performance


• Ensure sales activities comply with company policies, mortgage regulations, and banking guidelines


• Represent CBHL with referral partners, builders, Realtors, financial professionals, and community organizations


• Support sales training, onboarding, and coaching initiatives


• Support strategic initiatives and organizational growth objectives established by executive leadership

Requirements

• Proven mortgage sales leadership experience managing a branch, multi-branch operation, or regional sales territory


• Demonstrated success recruiting and developing high-performing mortgage sales professionals


• Strong understanding of retail mortgage sales, branch operations, recruiting strategy, and market development


• Experience building strategic growth plans and executing against production goals


• Comprehensive knowledge of mortgage products, pricing structures, underwriting guidelines, and regulatory requirements


• Strong leadership, communication, coaching, and relationship-building skills


• Microsoft Office Suite including Word, Excel, Outlook, and PowerPoint


• Experience using Encompass or similar mortgage loan origination systems


• Strong understanding of mortgage workflow, loan documentation, and operational processes


• Excellent verbal and written communication skills


• Knowledge of mortgage lending regulations and compliance standards


• Ability to analyze production performance and develop strategic sales initiatives


• Candidates must reside within the Mid-Atlantic region


• Experience managing change and driving organizational growth initiatives preferred

Core Competencies

Demonstrates expertise in mortgage sales leadership, including recruiting and developing high-performing teams, executing strategic growth plans, and ensuring compliance with mortgage regulations. Proven ability to analyze production performance and drive organizational growth initiatives.

Highest-signal resume keywords

• Mortgage Sales Leadership


• Branch Operations Management


• Strategic Growth Planning


• Mortgage Product Knowledge


• Regulatory Compliance

Hard Skills

• Mortgage Sales


• Recruiting Strategy


• Production Volume Analysis


• Loan Documentation


• Operational Processes

Soft Skills

• Leadership


• Coaching


• Communication


• Relationship Building


• Change Management

Industry Keywords

• Mortgage Regulations


• Branch Management


• Market Development


• Sales Performance


• Customer Experience

Tools & Technologies

• Microsoft Office Suite


• Encompass