Area Sales Manager – Wholesale, Foodservice

Responsibilities

• Independently acquire, develop and manage partners in wholesale, beverage wholesale (GFGH) and foodservice
• Expand distribution and secure new listings
• Develop assortment strategies for wholesale/GFGH and foodservice
• Ensure brand visibility and availability in the on-premise (hospitality) channel
• Use CRM to manage sales activities and priorities
• Analyze sales volume, revenue and distribution to derive action plans

Requirements

• Commercial education or equivalent qualification
• Experience in B2B sales, ideally in FMCG, beverage, food, foodservice, or functional food & beverage sectors
• Knowledge of the dynamics within wholesale, foodservice and hospitality
• Existing contacts with relevant customer groups or distribution partners are a plus
• Ability to acquire new customers and grow existing relationships
• Understanding of functional beverages and protein-rich snacks
• Structured, execution-focused and results-oriented working style
• High willingness to travel within Germany and a valid Class B driving license

Core Competencies

Demonstrates expertise in B2B sales within the FMCG and foodservice sectors, with a strong focus on partner acquisition, distribution expansion, and brand visibility. Proficient in using CRM systems to manage sales activities and analyze market dynamics for strategic decision-making.